乐活动态图像设计课程 /

Motion Graphic Design for Lohas

授课语言:中文 / Language: Chinese​

· 2021设计马拉松

指导老师

索璐 张玥,天津美术学院动画系讲师

授课语言:中文

指导院校与网站

天津美术学院动画艺术系

http://www.tjarts.edu.cn

关键词

生活方式、动态图像、插画

专业方向

插画设计、动画设计、视觉传达、图形设计

工作坊课题说明

乐活族是一群重视健康、关爱环保,在消费时以健康、环保、时尚、有机、天然、绿色为主题。在欧美四个人中有一个人是乐活族,仅在美国就有40%的成人,约8千万人乐活族。中国有3000万精准,1亿准乐活族,乐活族强调“健康、可持续的生活方式”。“乐活”是一种环保理念,一种文化内涵,一种时代产物。作为图像创作者,我们将通过可视化的呈现,将这一种贴近生活本源,自然、健康、精致的生活态度传递给大众。

产出结果

动态图像、视觉衍生品、宣传视频

指导计划

现场即兴直播间并且第一次与学生见面(0911-0912)

调研阶段(0916-0919)

-任务布置(创意构思、收集案例、查阅归纳文献)

-初步梳理创作设计方案

例如:

-创意灵感的来源?

-搜集借鉴的可持续生活方式的案例?

草案设计(0920-0922)

--对于“乐活”的理解和畅想

-体现可持续生活方式的元素和表现形式

中期检查(0923)

-按照规范提交PPT设计方案图文阐述与设计草稿

深化设计(0924-0928)

-更多的插画画稿的局部细节深入

-动态图像的后期制作

最终成果提交(0929-0930)

-提交小组最终设计成果PPT与动态图像

最终答辩(1002)

-按照规范汇报PPT与动态图像展示

参考案例

什么是可持续发展?

Tutor

Suo Lu, Zhang Yue

Lecturer of Tianjin Academy of Fine Arts, Animation Department

Language: Chinese

Instructing Institutions and Websites

Tianjin Academy of Fine Arts

http://www.tjarts.edu.cn

Keywords

Lifestyle, Motion Graphic, Illustration

Professional direction

Illustration Design, Animation Design, Visual Communication, Graphic Design

Topic Description

Lohas is a group of people who pay attention to health and environmental protection, and take health, environmental protection, fashion, organic food, nature and greenness as the theme of consumption. One in four people in Europe and the United States are lohas. In the United States, 40 percent of adults, about 80 million people, are lohas. There are 30 million “lohas” in China and 100 million people are going to be." Lohas is an environmental protection concept, a cultural connotation and a product of the times. As image creators, we will pass this natural, healthy and delicate life attitude to the public through visual presentation.

Output results

Motion Graphics, Visual Derivatives, Promotional Videos

References 

What is sustainable development?

本站的部分案例配图来源于网络,由于溯源困难无法取得所有案例的图片授权,在此对原图片拥有者表示歉意!我们不会贩卖案例图片获取任何利益,如侵犯到您的权益,请与我们联系!

On this website, we used some images from the internet. We didn’t manage to get permission from all the owners due to communication channels. We apologise to the owners of the pictures. These images were never used in any profitable way. Please contact us if you need to removed the images!

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