文化交互传播场景中的用户体验设计/

User Experience Design in the Interactive Scenarios of Cultural Communication

授课语言:中文 / Language: Chinese​

· 2021设计马拉松

指导老师

王可,南京艺术学院工业设计学院讲师、用户体验协同创新中心负责人

授课语言:中文

指导院校与网站

南京艺术学院工业设计学院
https://idc.nua.edu.cn/

协同导师

岳威,安徽大学艺术学院设计系讲师

关键词

文化传播、用户体验、交互场景

专业方向

交互设计、信息设计

工作坊课题说明

文博场景、图书场景、文艺鉴赏场景和历史资料展示场景(博物馆)中的文化体验用户交互过程被定义为“文化数字交互”,不同场景下的文化传播与用户体验流程根据不同的场景交互行为目的与特征具有显著差异,其主要表现为文化内容的广泛性与多样性以及场景建构方法的丰富性。而影响文化记忆传播评价的另一个因素是用户的文化背景、学习方式和互动偏好的个体特征,这一现象提供了用户体验研究介入文化传播与文化产品研发的创新思路。

近年来,文化交互展示体验发展迅速,其主要目的为通过营造互动情境将观众代入为文化体验的参与者,以提升观众的参与性、愉悦性和可学习性。而用户体验研究内容包括但不仅限于上述文化体验的研究内容,同时由于用户体验是人机交互领域研究的核心概念,形成了一系列主流的设计、评价与效能研究的工作方法,例如可用性测试、愉悦度测试、游戏体验度量、科技接受模型评价等。

作为设计师,我们将通过适当使用数字交互技术提升传统文化交互场景中的用户体验,完成特定文化内容和交互形式的展示场景设计,并总结相关的设计经验。

导师参与了台北故宫互动展示场景设计、台北数位艺术节、“大运河”主题文化展示展陈设计、等多项文化传播用户体验设计项目,有较好的研究经验和基础数据,相信透过同学们的创意,能在相关基础研究成果之上有效的进行相关原型的设计创作,并在用户体验评价上取得优于传统文化展示场景的结论。

产出结果

互动式游戏、互动小程序的原型、宣传视频

指导计划

现场即兴直播间并且第一次与学生见面(0911-0912),并开展小组即兴讨论头脑风暴

调研阶段(0916-0919)

-任务布置(收集案例、查阅归纳文献)

-初步梳理草案与案例分析

例如:

-什么是文化用户体验?相关案例有哪些?相关的研究有哪些?

-现有案例的文化内容展示对象有哪些?现有案例所使用的交互几乎有哪些?

-现有案例的文化内容有何种共性和个性?现有案例的交互方式有何种共性和个性?

-相关案例与研究所体现出的可能发展趋势有哪些?

草案设计(0920-0922)

-前期研究成果讲授(Cultural UX)

-小组即兴讨论与头脑风暴

-5+1Items的思维方式介绍

-草案设计的提出与可行性预研究

中期检查(0923)

-按照规范提交PPT与视频

深化设计(0924-0928)

-制作产品或服务的设计方案

-制作相关宣传视频

最终成果提交(0929-0930)

-提交小组最终设计成果PPT与视频

最终答辩(1002)

-按照规范汇报PPT与视频

参考案例

303实体交互实验室

Tutor

Wang Ke,

Lecturer, School of Industrial Design, Nanjing University of the Arts

Director of User Experience Collaborative Innovation Center

Language: Chinese

Instructing Institutions and Websites

Nanjing University of the Arts
https://idc.nua.edu.cn/

Cotutor

Yue Wei,

Lecturer of Design Department, School of Art, Anhui University

Keywords

Cultural Communication, User Experience, Interactive Scene

Professions

Interaction Design, Information Design

Topic Description

"Cultural Digital Interaction” refers to the user interaction of cultural experience in scenes of museums, cultural expo, art and literature appreciation and historical data displays. The cultural communication and user experience vary in different scenes, topics, behaviour and aims, which mainly manifests in diverse content and ways of scene construction.

Another factor that affects the evaluation of cultural memory communication is the user's cultural background, learning method and interactive preference, which provides an innovative way for the study of user experience to intervene in cultural communication and the development of cultural product.

In recent years, the cultural interactive display experience has developed rapidly, and its main purpose is to substitute the audience as participants in the cultural experience by creating an interactive scene. The user experience research content includes but is not limited to the above-mentioned cultural experience research content. At the same time, since user experience is the core concept of human-computer interaction research, a series of mainstream design, evaluation and effectiveness research methods have been developed, such as the test of usability, pleasure, game experience, technology acceptance, etc.

As designers, we will improve the user experience in traditional cultural interaction scenes through the appropriate use of digital interaction technology, complete the display scene design of specific cultural content and interactive forms, and summarise relevant design experience. The instructor participated in the interactive display scene design of the Taipei National Palace Museum, the Taipei Digital Art Festival, the "Grand Canal" theme cultural display exhibition design, and many other cultural communication user experience design projects. With excellent research experience and basic data, I believe that through the students’ creativity, the design and creation of related prototypes on the basis of related basic research results will be carried out, and reach conclusions that are superior to traditional cultural display scenarios in at the evolution of user experience.

Output results

Interactive Games, Prototypes of Interactive Mini Programs, Promotional Videos

References 

303 Tangible Interaction Laboratory

本站的部分案例配图来源于网络,由于溯源困难无法取得所有案例的图片授权,在此对原图片拥有者表示歉意!我们不会贩卖案例图片获取任何利益,如侵犯到您的权益,请与我们联系!

On this website, we used some images from the internet. We didn’t manage to get permission from all the owners due to communication channels. We apologise to the owners of the pictures. These images were never used in any profitable way. Please contact us if you need to removed the images!

所有文章
×

还剩一步!

确认邮件已发至你的邮箱。 请点击邮件中的确认链接,完成订阅。

好的