工作坊报名入口
https://bift.mike-x.com/AuS5u
指导老师
Hanny Wijaya，奥地利林茨艺术大学艺术与文化研究所博士研究员
张利（美国），美国普渡大学教授
Konstantin D. Haensch，德国霍克应用科学与艺术大学设计管理系教授
Lia Vilahur，德国罗伊特林根应用科学大学教授
Iannis Bardakos，意大利马兰欧尼时装设计学院教授
授课语言：英文
指导院校与网站
普渡大学
米德尔塞克斯大学
白金汉郡新大学
赫罗纳大学
林茨艺术大学
祥明大学
关键词
品牌建设、色彩设计、海报设计、插图设计、书籍设计
预计产出内容
视觉设计、产品设计、交互设计、服务设计
工作坊群课题说明
在这个综合性工作坊中，我们将探索“季节”这一主题在艺术与设计中的多元诠释。从自然界的季节变换到食物调味的过程，我们将通过跨学科和跨文化的方法，挑战学生在艺术研究和实验方法中发现两者之间的联系。同时，我们也将回顾性分析设计创新的力量，分析文化洞察、独特卖点和塑造标志性产品及广告活动的趋势。此外，我们将通过系统思维和控制论方法重新构想“世界构建”的概念，探讨如何为世界构建项目做准备，以及如何创造与用户体验相关的美学体验。
健康问题作为全球关注的焦点，我们将鼓励学生选择健康相关主题，通过创意设计改善用户的健康和生活质量。最后，我们将设计具有自然动机的图案，提高对濒危香料（植物和动物）的认识，并在插图和叙事设计中发展绘画技巧和构图能力。这个工作坊将是一个融合现实与想象、数字与物理原型的创新平台，旨在培养学生的战略思维和前瞻性设计能力。
工作坊报名入口
https://bift.mike-x.com/AuS5u
工作坊（1）：“季节”
指导老师
Hanny Wijaya，奥地利林茨艺术大学与文化研究所博士研究员
Yang Zhiqian，湖北美术学院创新学院讲师
Shi Qi，湖北武汉的大学讲师、工业设计师和艺术家
授课语言：英文
关键词
季节、阐释、实验方法、跨学科、跨文化
专业方向
跨学科和跨文化设计
课题说明
本次工作坊的主题是 “季节”（IN SEASON），项目将重点关注英文单词 “SEASON ”在艺术和设计中的各种解释和应用。季节（名词）与天气模式和地球对太阳的自转有关，被解释为一年中的四个季节（春、夏、秋、冬）。而在与食物和烹饪世界相关的解释中，季节（动词）是一种在食物中添加各种香料（盐、香草、胡椒）的活动。我们将通过这个项目探讨这两种解释如何与艺术和设计思维相联系。
作为一名艺术家或设计师，有时我们需要尝试将许多看似毫不相干的事物联系起来。通过 “In Season ”工作坊，学生将面临挑战，通过艺术研究和实验方法来开发创意。他们需要找到两种诠释之间的联系，并尝试提出可在日后的艺术和设计项目中实施的想法和发现。欢迎来自不同学习背景的学生参加，因为该项目的主要方法是跨学科和跨文化方法。我们将探索现实与想象的结合。在整个过程中，成果将以他们的对话和讨论为基础，形式可以多种多样，既可以是数字原型，也可以是实体原型，甚至可以是两者的结合。
工作坊目标：
唤起好奇心，学习如何将常识融入具体想法，同时将各种专业知识落实到视觉成果中。
预期成果：
基于概念和诠释的各种艺术作品：二维或三维物体原型、艺术和设计创意（演示文稿、海报、信息图表、产品设计、移动应用程序）、其他形式（数据可视化、AR/VR/XR、游戏、动画、展览、公共空间等）。
参考资料：
1.https://www.naturalintelligence.info/
2.https://education.nationalgeographic.org/resource/season/
3.https://www.britannica.com/science/greenhouse-effect
4.https://www.watergatebay.co.uk/blog/what-is-seasoning/
时间安排
09/14（四）- 09/28（四）工作坊执行期
09/14（六）导师与学员线上见面会
09/20（五）中期检查
09/27（五）最终答辩
09/27（五）金奖作品推选参加路演
09/28（六）设计马拉松路演
招生要求
欢迎各种技能和背景研究
上课平台
腾讯会议、微信
工作坊（2）：设计创新的复古战略： 发掘创意产品背后隐藏的洞察力
指导老师
Konstantin D. Haensch，德国霍克应用科学与艺术大学设计管理系教授
授课语言：英文
关键词
复古战略、设计创新、文化洞察、趋势分析、战略思维、分析
专业方向
视觉设计、产品设计、交互设计、影视动画、空间设计、老年设计、游戏设计、时尚设计、服务设计、音乐作品
课题说明
探索回顾分析在设计创新中的力量。我们将研究文化/用户洞察、独特的销售主张，以及塑造标志性产品和广告活动的趋势。研讨会首先介绍 “复古战略 ”及其揭示成功设计战略的潜力。然后，学员将以小组为单位分析标志性产品、时装、建筑或广告，找出产品发布时的关键用户洞察、资源、能力和趋势。
最后，与会者将进行小组讨论，分享他们的研究成果，并强调设计中的战略思维。会议将强调主要收获，鼓励与会者在未来的项目中应用追溯战略。
工作坊目标：
工作坊的目标是让学员掌握运用回顾分析或 “追溯战略 ”的能力，以发现成功设计创新背后的战略洞察力。通过分析标志性产品、时尚、建筑和广告活动，学员将学习如何识别影响成功设计的关键文化洞察、独特销售主张和趋势。最终目标是提高学员的战略思维能力，使他们能够将这些见解应用到自己未来的项目中。
工作坊预期成果：
1. 增强战略思维： 学员将发展批判性分析的能力，并将过去成功设计中的战略见解应用到自己的项目中。
2. 回顾分析的实用技能： 学员将学习如何在设计创新中识别和利用文化洞察、独特的销售主张和趋势评估。
3. 未来项目的应用： 学员将有能力在今后的工作中运用这些见解和技能，创造出具有影响力的创新设计和活动。
工作坊参考资料：
1.https://medium.com/@MatthewGodfrey/the-anatomy-of-design-strategy-75be8cfa3dc3
2.https://hbr.org/1996/11/what-is-strategy
时间安排
09/14（四）- 09/28（四）工作坊执行期
09/14（六）导师与学员线上见面会
09/20（五）中期检查
09/27（五）最终答辩
09/27（五）金奖作品推选参加路演
09/28（六）设计马拉松路演
招生要求
数据分析与可视化、人工智能与机器学习 、基础编程、三维建模、数字交互工具、研究与分析、视觉布局、写作与编辑、视频制作与编辑、多语言技能
上课平台
ZOOM
工作坊（3）：控制论世界建设： 从系统到体验
指导老师
Iannis Bardakos，意大利马兰欧尼时装设计学院教授
语言：英文
关键词
世界、概念、系统、风格、结构、生成、人工智能、风格、概念、情绪、前期制作、世界构建、品牌、身份、规则、图表
专业方向
视觉设计、交互设计、影视动画、空间设计、游戏设计、时尚设计
课题说明
欢迎来到控制论世界构建工作坊，在这里我们将通过设计、系统思考和控制论方法论的视角，重新认识 “世界 ”的概念。
艺术家或设计师如何开始研究、制作、构思和其他准备工作，以便为世界构建项目做最好的热身？什么是世界构建项目？它是艺术和设计的一个过程，不是为了创造一种叙事方式，也不是像许多人尝试和提议的那样为了创造故事情节，而是为了创造一种潜在的用户体验。当我们说用户体验时，我们指的是向观众、玩家、客户、读者、观察者或任何类型的参与者展示一种与你们个人（作为创作者）的形式相关的审美体验。这些形式可以是文字的，可以是视觉的，可以是听觉的，可以是直接或间接的视听互动的，甚至可以是混合的，包括表演的、僵硬的、被动的或主动的元素，所有这些都构成了我所说的审美体验。
世界构建是一个跨越科学、文学、艺术、设计和商业的概念。它描述了创造想象中的、潜在的或另类的世界的过程。但要理解世界构建，我们首先需要了解 “世界 ”的含义。通常，当我们说 “世界 ”时，我们指的是 “所有存在的事物”。然而，我们经常会提到 “其他世界 ”或 “想象中的世界”。如果世界就是一切，那怎么会这样呢？
关键在于视角。每个 “世界 ”都是特定参照系中的 “一切存在”。这个参照系可以是
——认知边界（我们能够想象或理解的东西）
我们生活的宇宙世界，生活在 9 维空间、3 个时间方向的实体的推测世界。
——一种视角（我们如何看待事物）（美学/风格/形式）
杰克逊-波洛克（Jackson Pollock）的艺术世界，苹果公司的设计风格、美学或产品世界，大卫-林奇（David Lynch）电影中的叙事、意义或梦境世界。
——系统结构（基于规则的环境）
我们的物理世界，包括物理、生物、社会学的规则/系统；多用户网络游戏世界，如《塞尔达传说》，包括游戏机制和互动；流行文化中的特许经营世界，如《星球大战》。
在这门强化课程中，您将
1.运用系统和控制论方法进行世界设计和分析
2.为电影、视频游戏、品牌等创建全面的虚构和概念世界
3.将世界开发为产生叙事和交流体验的引擎
4.在文本、声音、图像和视频创作中将传统技术与尖端的人工智能工具相结合
5.探索非线性、实验性、无需深厚技术知识即可使用的技术化学方法
6.运用自上而下和自下而上的方法设计世界
7.用实体填充你的世界，定义/设计它们的行为纠葛
8.创建连贯的文化、历史和生态系统
9.确保世界的多样性和吸引力
本讲座超越了传统的世界构建，教您如何制作可推动各种媒体创意项目的推测性潜在世界。您将掌握从宏观概念到微观互动的细节艺术，所有这些对于定义一个丰富、动态的世界都至关重要。
从物理定律到发明语言的复杂性，我们将涵盖世界构建的方方面面。加入我们，拓展你的创意视野，让世界因你的想象力而生动。
工作坊目标：
1. 掌握将系统思维应用于设计挑战的技巧：
- 利用控制论方法分析和处理复杂问题
- 理解系统（如社区、环境、叙事）内部的相互联系
- 制定考虑多角度、多尺度的解决方案； 2.
2. 学习如何创建综合设计框架：
- 设计适用于不同环境的解决方案（城市规划、故事讲述、产品设计等）
- 在设计中平衡宏观（自上而下）和微观（自下而上）方法
- 确保提出的解决方案具有连贯性和可扩展性
3. 了解设计生成系统的过程：
- 开发能够适应和发展不断变化的需求的框架
- 创建能够产生持续价值和体验的系统
- 了解并在设计中实施反馈回路
4. 融合传统和前沿技术，促进游戏/实验：
- 将传统设计方法与创新工具和技术相结合
- 采用非线性和实验性方法解决问题
- 培养使用先进工具进行构思和可视化的 “技术化学 ”技能
工作坊预期成果：
-世界法典： 你构建的宇宙的综合作品集
在控制论世界构建工作坊结束时，学员将创建一个多媒体 “世界法典”--一个展示其构建的宇宙的风格系统作品集。这本《世界法典》既是展示工具，也是未来创作的动力。
世界法典 "是建构宇宙的数字作品集，包含一系列相互关联的元素： 基础文本（包括世界宣言、历史年表和百科全书式的条目）、视觉资产（概念艺术品、详细地图、信息图表、角色设计和建筑蓝图）、视听组件（环境音景、音乐主题、建构语言、动画序列和模拟纪录片）、 动画序列和模拟纪录片）、互动元素（游戏原型、人工智能聊天机器人和程序化生成工具）、系统蓝图（流程图、决策树和生态系统模型）和设计文档（风格指南、技术规范和关系网）。这种非线性揭示不仅展示了最终产品，还展示了在创造世界过程中采用的系统思维和控制论方法，提供了对所构建的宇宙及其底层结构的整体看法。
参考文献：
1. 佐杜洛夫斯基的《沙丘》官方预告片 HD (2014) (youtube.com)
2. 沙丘圣经》观后感｜亚历杭德罗-佐杜洛夫斯基的《沙丘》全书（youtube.com）
2. 塞拉芬法典》--维基百科
3. "复活者： 斯宾塞-布莱克博士失传的作品"，作者 E.B. Hudspeth - YouTube
4. 复活者：斯宾塞-布莱克博士失落的作品》开箱 - YouTube
5. 伏尼契手稿 - 维基百科
时间安排
09/14（四）- 09/28（四）工作坊执行期
09/14（六）导师与学员线上见面会
09/20（五）中期检查
09/27（五）最终答辩
09/27（五）金奖作品推选参加路演
09/28（六）设计马拉松路演
招生要求
三维建模、调研分析、视觉排版、视频制作与剪辑、多语言能力
上课平台
腾讯会议、ZOOM
工作坊（4）：创新服务设计工作坊
指导老师
张利，美国普渡⼤学终⾝教授、中欧国际理事、原艺术与设计系系主任、美国平面艺术学院普渡分会创始人、多所大学客座教授、国际设计评委
语言：中文、英文
关键词
创新设计、服务设计、用戶伟中心设计、信息设计、交互设计、服务设计、人工智能
专业方向
视觉设计、产品设计、交互设计、影视动画、服务设计、信息设计, 用戶为中心设计
课题说明
近年健康问题在全球范围内引起了社会的广泛关注。作为设计师，我们有责任通过設計为社会做出服务和貢獻。同学们可選擇一個健康或相關主題作为創新设计的起点，透过创意来改善用戶的健康或生活質量。健康及相關問題涉及但不限於身体健康，精神健康，食物、家庭、社區、壓力、工作、朋友、基因、運動等。呈现形式可包括信息設計，交互设计，影视动画，app應用程序,可穿戴設備。此工作坊鼓勵學生用前瞻性思維探索不同的媒介和方法创作出服务于用户群体的創新设计。
工作坊目标
理解創新服务设计理念，以促进改善健康为目标，透过创意来改善用戶的健康或生活質量。
工作坊预期成果
制定出以人为本的创新设计方案提升健康品质。
时间安排
09/14（四）- 09/28（四）工作坊执行期
09/14（六）导师与学员线上见面会
09/20（五）中期检查
09/27（五）最终答辩
09/27（五）金奖作品推选参加路演
09/28（六）设计马拉松路演
招生要求
数据分析与可视化、人工智能与机器学习、数字化交互工具、调研分析、视觉排版、视频制作与剪辑
上课平台
ZOOM
工作坊（5）：设计模式，讲故事的插图
指导老师
Lia Vilahur，德国罗伊特林根应用科学大学教授
语言：英文
关键词
图案设计、绘画、插图、优美的构图、动植物图画
专业方向
视觉设计、产品设计、时尚设计、艺术和插图
课题说明
我们将设计以自然为主题的图案。我们将提高对濒危香料（植物和动物）的认识。
目的是发展绘画技巧和构图，并进一步学习如何设计故事。
工作坊目标
开发可用于不同设计领域的图案
预期成果
1. 对濒危动植物进行调查，然后创作设计作品，传达拯救濒危香料的必要性。
2. 强调讲故事的价值，与观众互动。
3. 提高绘画技能和原创图案设计能力。
时间安排
09/14（四）- 09/28（四）工作坊执行期
09/14（六）导师与学员线上见面会
09/20（五）中期检查
09/27（五）最终答辩
09/27（五）金奖作品推选参加路演
09/28（六）设计马拉松路演
招生要求
视觉排版、多语言能力、绘图技能、2D 软件
上课平台
MS Teams
工作坊报名入口
https://bift.mike-x.com/AuS5u
ICCSD International Workshop Group
Tutor
Hanny Wijaya, PhD researcher at the Institute of Arts and Culture at the University of Arts in Linz, Austria
Zhang Li (USA), Professor at Purdue University
Konstantin D. Haensch, Professor of Design Management at HAWK University of Science and Art, Hildesheim/Germany
Lia Vilahur, Professor and artist, Head of International Cooperation, School of Media, University of Girona, Spain
Iannis Bardakos, Professor at Istituto Marangoni School of Fashion in Italy
Language: English
Instructing Institutions and Websites
Purdue University
Middlesex University
Buckinghamshire New University
University of Girona
University of the Arts Linz
Xiangming University
Keywords
branding, color design, poster design, illustration design, book design
Expected Output Content
visual design, product design, interaction design, service design
Topic Description
"In this comprehensive workshop, we will explore the multifaceted interpretations of the theme 'Seasons' in art and design. From the changing seasons in nature to the seasoning of food, we will use interdisciplinary and cross-cultural approaches to challenge students to discover connections within their artistic research and experimental methods. Additionally, we will conduct a retrospective analysis of the power of design innovation, examining cultural insights, unique selling propositions, and trends in shaping iconic products and advertising campaigns. Furthermore, we will reimagine the concept of 'world-building' through systems thinking and cybernetic methods, discussing how to prepare for world-building projects and how to create aesthetic experiences relevant to user experience.
Given that health issues are a global concern, we will encourage students to choose health-related themes and improve users' health and quality of life through creative design. Finally, we will design patterns inspired by nature, raising awareness of endangered spices (plants and animals), and developing drawing skills and composition abilities in illustration and narrative design. This workshop will serve as an innovative platform blending reality with imagination and digital with physical prototypes, aiming to foster students' strategic thinking and forward-looking design capabilities."
Registration link
https://bift.mike-x.com/AuS5u
Workshop（1）：“IN SEASON”
Tutor
Hanny Wijaya，PhD researcher at the Institute of Arts and Culture at the University of Arts in Linz, Austria
Yang Zhiqian，a lecturer at School of Innovation at Hubei Institute of Fine Arts, Wuhan, China.
Shi Qi，a university lecturer, industrial designer, and artist from Wuhan, Hubei.
Language：English
Keywords
Season, Interpretation, Experimental Approach, Interdisciplinary, Interculture
Expecting Output:
Interdisciplinary & Intercultural Design
Topic Description
IN SEASON is the main theme of this workshop, the project will focus on the idea of the English word ‘SEASON’ in various interpretation and implementation in art and design. Related to the weather patterns and the earth rotation towards the sun, season (noun) is interpreted as the four divisions of the year (spring, summer, autumn, and winter). Whereas, in the interpretation that related to food and culinary world, season (verb) is an activity of adding various spices (salt, herbs, pepper) to the food. How these two interpretations can connect with the ideas of art and design thinking will be explored through the project.
As an artist or a designer, sometimes we need to try to make sense of many things that seems unrelated at the first place. Through ‘In Season’ workshop, students will be challenged to develop ideas through artistic research and experimental method. They will need to find the connection of both interpretations and try to present ideas and findings that can be implemented in their art and design projects later. Students from various background studies are welcomed to join, since the main method for this project is interdisciplinary and intercultural approach. The mixture of reality and imagination will be explored. The outcomes will be based on their dialogues and discourses throughout the process, and it can be in various forms, either digital or physical prototypes, or even a combination of both.
Workshop Goals：
To evoke curiosities and learn on how to integrate general knowledge into specific ideas, whilst also implement various expertise into visual outcomes.
Expected Outcomes：
Various artworks based on concept and interpretation: prototype either 2D or 3D objects, art and design ideas (presentation, poster, infographic, product design, mobile apps), other forms (data visualisation, AR/VR/XR, games, animation, exhibition, public space, etc)
References：
1. https://www.naturalintelligence.info/
2. https://education.nationalgeographic.org/resource/season/
3. https://www.britannica.com/science/greenhouse-effect
4. https://www.watergatebay.co.uk/blog/what-is-seasoning/
Schedule
09/14 (Thursday) - 09/28 (Thursday): Workshop Execution Period
09/14 (Saturday): Online Meeting between Tutors and Participants
09/20 (Friday): Intermediate Review
09/27 (Friday): Final Review
09/27 (Friday): Selection of Work for Roadshow
09/28 (Saturday): Design Day Marathon Roadshow
Enrollment Requirements
various skills and background studies are welcomed
Class Platform:
Tencent Meeting、WeChat (for coordination)
Workshop（2）：Retro-Strategizing Design Innovation: Uncovering the hidden Insights Behind Creative Products
Tutor
Prof. Dr. des. Konstantin D. Haensch，a Full Professor of Design Management at HAWK University of Science and Art, Hildesheim/Germany.
Language：English
Keywords
Retro-Strategizing, Design Innovation, Cultural Insights, Trend Analysis, Strategic Thinking, Analysis
Expecting Output:
Visual Design、Product Design、Interaction Design、Film and Animation、Spatial Design、Design for the Elderly、Game Design、Fashion Design、Service Design、Music Works
Topic Description
Explore the power of retrospective analysis in design innovation. We'll examine cultural/user insights, unique selling propositions, and trends that shaped iconic products and advertising campaigns. The workshop begins with a presentation on “retro-strategizing” and its potential to reveal successful design strategies. Participants will then work in small groups to analyze iconic products, fashion, architectures, or ads, identifying key user insights, resources, competencies, and trends from the time of the product’s release.
The session concludes with a group discussion, during which participants share their findings and emphasize strategic thinking in design. Key takeaways will be highlighted, encouraging participants to apply retro-strategizing in future projects.
Workshop Objectives：
The workshop's objective is to equip participants with the ability to use retrospective analysis, or "retro-strategizing," to uncover the strategic insights behind successful design innovations. By analyzing iconic products, fashion, architecture, and advertising campaigns, participants will learn how to identify key cultural insights, unique selling propositions, and trends influencing successful designs. The ultimate goal is to enhance participants' strategic thinking and enable them to apply these insights to their own future projects.
Expected Workshop Outcome：
Enhanced Strategic Thinking: Participants will develop the ability to critically analyze and apply strategic insights from past successful designs to their own projects.
Practical Skills in Retrospective Analysis: Attendees will learn how to identify and utilize cultural insights, unique selling propositions, and trend evaluations in design innovation.
Application to Future Projects: Participants will be equipped to apply these insights and skills to create innovative and impactful designs and campaigns in their future work.
Workshop Reference Materials：
https://medium.com/@MatthewGodfrey/the-anatomy-of-design-strategy-75be8cfa3dc3
Schedule
September 14 (Thursday) - September 28 (Thursday): Workshop execution period
September 14 (Saturday): Online meeting between instructors and students
September 20 (Friday): Mid-term review
September 27 (Friday): Final presentations
September 27 (Friday): Selection of winning projects for presentation
September 28 (Saturday): Design Marathon Presentation
Enrollment Requirements
Data Analysis and Visualization, Artificial Intelligence and Machine Learning , Basic Programming, 3D Modeling, Digital Interaction Tools, Research and Analysis, Visual Layout, Writing and Editing, Video Production and Editing, Multilingual Skills
Class Platform:
ZOOM
Workshop（3）：Cybernetic World-building: From systems to experiences
Tutor
Iannis Bardakos, Professor at Istituto Marangoni School of Fashion in Italy
Language：English
Keywords
Worlds, concepts, systems, style, structure, generative, AI, style, concept, mood, pre-production, world-building, brand, identity, rules, diagrams
Expecting Output:
Visual Design, Interaction Design, Film & Animation, Space Design, Game Design, Fashion Design
Topic Description
Welcome to the Cybernetic World-Building workshop, where we reimagine the concept of "World" through the lens of design, systems thinking, and cybernetic methodologies.
How can an artist or a designer, commence research, production, ideation, and other elements of preparation in order to best warmup for a world building project? What is a world building project? It is the process in art and design not to create a narrative not to create storytelling as many people try and propose but to create a potentiality in user experience. When we say user experience, we mean the exposure towards an audience, gamers, clients, readers, observers, or any kind of participant in one type of aesthetic experience that is related with your personal (as creators) forms. These forms could be textual, could be visual could be auditive could be audiovisual interactive directly or indirectly, or even could be a combination of hybrid, including performative, rigid, passive or active elements of all of them form what I call an aesthetic experience.
World-building is a concept that spans across science, literature, art, design, and business. It describes the process of creating imaginary, potential, or alternative worlds. But to understand world-building, we first need to grasp what we mean by a "World."
Defining a "World"
Typically, when we say "world," we mean "all that exists." However, we often talk about "other worlds" or "imaginary worlds." How can this be if a world is supposed to be everything?
The key is perspective. Each "world" is "all that exists" within a specific frame of reference. This frame could be:
A cognitive boundary (what we can imagine or understand)
The world of the universe we live in, the speculative world of entities that live in 9 dimensions with 3 time directions.
A perspective (how we view things) (aesthetic/style/form)
The world of the art of Jackson Pollock or the world of design style, aesthetics or products from Apple or the world of narrative, meaning or dream-scapes seen in the films of David Lynch.
A systemic structure (rule based environment)
Our physical world with the rules/system of physic, biology, sociology, the world of a multiuser online game like Legend of Zelda with the game mechanics and the interactions or the world of a franchise in popular culture like StarWars
In this intensive course, you will:
1.Apply systemic and cybernetic approaches to world design and analysis
2.Create comprehensive fictional and conceptual universes for films, video games, brands, and more
3.Develop worlds as engines for generating narrative and communicative experiences
4.Blend traditional techniques with cutting-edge AI tools for text, sound, image, and video creation
5.Explore techno-alchemic methods that are non-linear, experimental, and accessible without deep technical knowledge
6.Apply both top-down and bottom-up approaches to world design
7.Populate your worlds with the entities and define/design their behavioral entanglement
8.Create coherent cultures, histories, and ecosystems
9.Ensure your worlds are diverse and compelling
This workshop goes beyond conventional world-building, teaching you to craft speculative, potential worlds that can drive creative projects across various media. You'll master the art of detailing everything from macro concepts to micro interactions, all crucial for defining a rich, dynamic world.
From the laws of physics to the intricacies of invented languages, we'll cover all aspects of world-building. Join us to expand your creative horizons and bring to life worlds limited only by your imagination.
Workshop Goals：
1. Harness the skill to apply Systemic Thinking to Design Challenges:
- Utilize cybernetic methodologies to analyze and approach complex problems
- Understand interconnections within systems (e.g., communities, environments, narratives)
- Develop solutions that consider multiple perspectives and scales
2. Learn how to create Comprehensive Design Frameworks:
- Craft solutions applicable to diverse contexts (urban planning, storytelling, product design, etc.)
- Balance macro (top-down) and micro (bottom-up) approaches in design
- Ensure coherence and scalability in proposed solutions
3. Understand the process for Designing Generative Systems:
- Develop frameworks that can adapt and evolve to changing needs
- Create systems that generate ongoing value and experiences
- Understand and implement feedback loops in design
4. Foster play/experimentation with the blending of Traditional and Cutting-Edge Techniques:
- Blend conventional design methods with innovative tools and technologies
- Employ non-linear and experimental approaches to problem-solving
- Develop “techno-alchemic” skills in using advanced tools for ideation and visualization
Expected Outcome：
The World Codex: A Comprehensive Portfolio of Your Constructed Universe
At the conclusion of the Cybernetic World-Building Workshop, participants will have created a multi-media "World Codex" - a style-system portfolio-book showcasing their constructed universe. This Codex will serve as both a presentation tool and a generative engine for future creative endeavors.
The World Codex, a digital portfolio of the constructed universe, encompasses a series of interrelated elements: foundational texts (including a world manifesto, historical timeline, and encyclopedic entries), visual assets (conceptual artwork, detailed maps, infographics, character designs, and architectural blueprints), audio-visual components (ambient soundscapes, musical themes, constructed languages, animated sequences, and mock documentaries), interactive elements (game prototypes, AI-powered chatbots, and procedurally generated tools), systemic blueprints (flowcharts, decision trees, and ecosystem models), and design documents (style guides, technical specifications, and relationship webs). This non-linear expose showcases not only the final products but also the systemic thinking and cybernetic approaches employed in the world's creation, offering a holistic view of the constructed universe and its underlying structures.
References：
1. Jodorowsky's Dune | Official Trailer HD (2014) (youtube.com)
2. Dune Bible Viewing | Alejandro Jodorowsky's Dune Complete Book (youtube.com)
2. Codex Seraphinianus – Wikipedia
3. "The Resurrectionist: The Lost Work of Dr. Spencer Black" by E.B. Hudspeth – YouTube
4. The resurrectionist: the lost work of Dr. spencer black book unboxing - YouTube
Schedule
09/14 (Thursday) - 09/28 (Thursday): Workshop Execution Period
09/14 (Saturday): Online Meeting between Tutors and Participants
09/20 (Friday): Intermediate Review
09/27 (Friday): Final Review
09/27 (Friday): Selection of Work for Roadshow
09/28 (Saturday): Design Day Marathon Roadshow
Enrollment Requirements
3D modeling, research and analysis, visual layout, video production and editing, multi-language skills
Class Platform:
Tencent Meeting 、ZOOM
Workshop（4）：Innovative Service Design Workshop
Tutor
Li Zhang, Purdue University Lifelong Professor, CEI Board Member, Former Dean of Art and Design, Founder of the Purdue Chapter of the American Institute of Graphic Arts, Visiting Professor at various universities, International Design Juror
Language：Chinese、English
Keywords
Innovation Design, Service Design, User Centered Design, Information Design, Interaction Design, Service Design, Artificial Intelligence
Expecting Output:
Visual design, product design, interaction design, video animation, service design, information design, user-centered design
Topic Description
In recent years, health issues have attracted widespread social attention around the world. As designers, we have responsibilities to serve and contribute to our societies through design. This workshop encourages students to use forward thinking to explore different media and methods to create innovative designs that serve user groups.
Students can choose a health or related theme as the starting point for innovative design and use creativity to improve users' health or quality of life. Health and related issues involve but are not limited to physical health, mental health, food, family, community, stress, work, friends, genes, exercise, etc.
Outcomes and presentation platforms may include information design, interaction design, film and television animation, app applications, and wearable devices. Students from diverse fields are encouraged to participate.
Workshop Objectives
To understand the concept of innovative service design with the goal of promoting better health and improving the health or quality of life of users through creativity.
Workshop Expected Outcomes
Develop innovative human-centered design solutions to enhance health quality.
Enrollment Requirements
Data Analytics and Visualization, Artificial Intelligence and Machine Learning, Digital Interaction Tools, Research Analytics, Visual Typography, Video Production and Editing
Class Platform
ZOOM
Workshop（5）：Design Patterns, storytelling illustrations.
Tutor
Prof. LIA VILAHUR ,Current Full time professor at Reutlingen University , executive director at CEIDA, Honorific president at KSBDA.
Language：English
Keywords
Pattern Design, Drawing, Illustration, Beautiful compositions , drawings of plants and animals.
Expecting Output:
Visual Design，Product Design，Fashion Design，Art and illustration
Topic Description
We will design patterns with natural motives. We will rase awareness on the spices in danger ( plants and animals) We will work on figurative illustrations.
Aim is to develop drawing skills, compositions, and learn more about how to design storytelling.
Workshop Goals
To develop patterns that can be use in different field of design.
Expectial Outcome
1. Research about the animals and plants in danger and then create design composition to communicate the need of saving the spices in danger.
2. Emphasizing the value of storytelling to engage with the audience.
3. Improve drawing skills and the capacity to produce original pattern designs .
Schedule
09/14 (Thursday) - 09/28 (Thursday): Workshop Execution Period
09/14 (Saturday): Online Meeting between Tutors and Participants
09/20 (Friday): Intermediate Review
09/27 (Friday): Final Review
09/27 (Friday): Selection of Work for Roadshow
09/28 (Saturday): Design Day Marathon Roadshow
Enrollment Requirements
Visual Layout,Multilingual Skills,Drawing skills, 2D software
Class Platform
MS Teams
Registration link
https://bift.mike-x.com/AuS5u
本站的部分案例配图来源于网络，由于溯源困难无法取得所有案例的图片授权，在此对原图片拥有者表示歉意！我们不会贩卖案例图片获取任何利益，如侵犯到您的权益，请与我们联系！
On this website, we used some images from the internet. We didn’t manage to get permission from all the owners due to communication channels. We apologise to the owners of the pictures. These images were never used in any profitable way. Please contact us if you need to removed the images!