工作坊报名入口
https://bift.mike-x.com/AuS5u
指导老师
马官正，南京信息工程大学 数字媒体艺术系讲师
杨诗琦，Foffy’s Wonderland创始人
高原，南京信息工程大学艺术与科技系系主任/副教授
靳泰然，四川大学艺术学院设计与媒体艺术系讲师
蔡端懿，四川大学艺术学院西南民族民间文化设计研究中心负责
李好，北京服装学院服装艺术与工程学院讲师
授课语言：中文
关键词
品牌建设、主题视觉设计、乐园布展规划、主题互动装置、互动游园设计
预计产出内容
视觉设计、布展设计、交互设计、空间设计、游园设计、服务设计、周边设计
工作坊群课题说明
Foffy’s Wonderland是北美地区的新生快闪乐园，以冒险之旅（Adventure）与奇幻世界（Fantasy）为主题定位，以最可爱的野生动物“耳廓狐”为核心IP形象的世界巡游“快闪光影乐园”，区别传统灯展，Foffy核心以“灯光”和“互动”为主，融合IP艺术家联名作品、创意灯光作品、城市限定互动、IP蹦床游乐设施、现场表演、美食集市等为一体，覆盖世界年轻人和家庭，享受打破年龄界限的梦幻童趣时刻！我们希望以全新的视角，为世界的受众打造出一个环保艺术、光影互动的特别体验，通过创新设计，在世界每一站传达。
首轮巡展城市：多伦多（已举办）、温哥华、纽约、迪拜
工作坊报名入口
https://bift.mike-x.com/AuS5u
工作坊（1）：“Foffy’s Wonderland”万圣节主题识别系统设计
指导老师
靳太然 ，川大学艺术学院设计与媒体艺术系讲师、四川大学艺术学院交互媒体实验室、数字音频实验室负责人
蔡端懿，讲师、四川大学艺术学院设计与媒体艺术系教师，四川大学西南民族民间设计研究中心负责人、清华大学艺术学博士、国家公派米兰理工大学联合培养博士
语言：中文
关键词
主题乐园设计、品牌策划、多感官识别/符号系统设计、节日设计、导视系统设计
专业方向
视觉设计、产品设计、交互设计、影视动画、空间设计、游戏设计、时尚设计、服务设计、音乐作品
课题说明
“Foffy’s Wonderland”是一个世界巡回音乐灯光主题乐园。乐园定位“奇幻”与“冒险”， 以可爱的野生动物“耳廓狐”为IP形象，并拥有独特的游戏世界观。不同于传统灯展，“Foffy’s Wonderland”将IP游乐设施、艺术家合作视觉呈现、沉浸式灯光与交互体验、城市专属联动、娱乐表演、美食整合为一个共同的奇幻体验，为人们提供超越年龄界限的冒险之旅和充满想象力的欢乐时刻。本次工作坊面向“Foffy’s Wonderland温哥华站”展开，将通过与万圣节主题，探索乐园与节日融合的主题故事策划与多感官识别系统设计路径。
工作坊目标：
为“Foffy’s Wonderland”乐园策划万圣主题故事线，并设计可落地的识别系统方案。
探索活态、可持续、年轻态的主题活动品牌形象策划与表达新路径。
工作坊预期成果：
1.“Foffy’s Wonderland温哥华站”城市+万圣节主题故事策划与设计。
2.“Foffy’s Wonderland温哥华站”城市+万圣节主题多感官识别系统设计。包括核心识别系统（如城市+万圣节主题乐园标识、主题IP形象、符号系统、色彩系统、听觉系统、核心交互方式、共创式设计基础模型等），及应用识别系统设计示例（导视应用系统、主题装置、IP周边等），为参与者提供便利的沉浸式、文化性、多感官游乐体验。
3.通过设计，探索“Foffy’s Wonderland”全球巡游的活态、可持续更新 “乐园+在地文化+节日/特殊主题”品牌策略模型。
工作坊参考资料：
https://vandusengarden.org/活动举办地温哥华凡杜森植物园官方网站
招生要求
数据分析与可视化、人工智能与机器学习、三维建模、数字化交互工具、调研分析、视觉排版、写作与编辑、视频制作与剪辑、多语言能力、其他（策划与整合能力；能够跟进作品实施与落地）
上课平台
腾讯会议、飞书会议
工作坊（2）：Foffy生活N次方---城市游乐园计划
指导老师
马官正，讲师、南京信息工程大学 数字媒体艺术系讲师/行为设计师/南京替我文化创意有限公司创始人
毕业于北京大学 软件与微电子学院 计算机技术专业
高原，副教授 硕导、南京信息工程大学 艺术与科技系系主任/副教授，景观建筑学双硕士，分别毕业于学位南京林业大学设计艺术学院、意大利热那亚大学建筑系
语言：中文
关键词
城市乐园、城市空间、空间与服务设计、空间游戏化设计
专业方向
视觉设计、影视动画、空间设计、游戏设计、时尚设计、服务设计
课题说明
聚焦于城市空间未来人居生活方式的创新构想。创想以FOFFY’S WONDERLAND品牌故事为线索的城市空间形态激活的有趣“玩法”。与FOFFY’S WONDERLAND品牌中可爱的小伙伴们一起漫游城市，走入不同类型下的城市空间，如城市中的新-老片区；日常生活中的街巷-社区片段；友好营造下的公共空间节点，编织城市空间中的游戏化路径。围绕品牌产品理念、IP形象、产品材料、空间适用、用户群体， 基于游戏、情感、友好、服务等为体系的“城市游乐园计划”的创想设计。
工作坊目标：
1-探索和构想未来城市空间的生活方式，通过结合FOFFY’S WONDERLAND的品牌故事和形象，激发参与者对城市空间游戏化的创意。
2-培养学生的跨领域设计思维，包括但不限于视觉设计、空间设计、游戏设计和服务设计。
3-鼓励学生进行实地调研和数据分析，以便更好地理解目标用户的需求和偏好。
4-激发团队合作精神，促进不同背景的学生之间的交流与协作。
工作坊预期成果：
1-设计方案：一套或多套包含视觉元素、空间布局、游戏规则和服务流程的设计方案。
2-原型模型：实物或数字形式的概念原型，用于展示设计方案的关键方面。
3-项目提案与报告：总结目标用户的研究发现，包括用户画像、需求分析等。详细记录整个设计过程、挑战、解决方案。
工作坊参考资料：
1-《社区设计：比设计空间更重要的是连接人与人之间的关系》作者：山崎亮 出版社：北京科学技术出版社
2-《地瓜社区：共享空间营造法》作者：周子书，唐燕 出版社：清华大学出版社
3-《重建附近-社区花园与社区营造启示录》作者：刘悦来 魏闽 王嘉颖 出版社：上海科学技术出版社
招生要求
数据分析与可视化、三维建模、数字化交互工具、调研分析、视觉排版、视频制作与剪辑
上课平台
腾讯会议
工作坊（3）：万圣狂欢：乐趣探险设计工作坊
指导老师
李好，讲师 工艺美术师（服装服饰设计）、北京服装学院博士研究生在读、MOEIMP童装品牌主理人
语言：中文
关键词
互动狂欢、乐趣探险、工作服设计、人偶服设计、节日互动服装、周边产品设计
专业方向
视觉设计、产品设计、服装设计、服务设计
课题说明
本工作坊旨在创造一个充满乐趣和探险精神的万圣节体验。激发创意思维，设计出能够吸引游客并提供深度互动的万圣节主题乐园体验。结合乐趣与探险，创造一系列既符合节日氛围又具有创新性的活动和产品。共同打造一个独特的万圣节狂欢活动，让游客在Foffy乐园中享受到难忘的探险之旅。
工作坊目标
创造沉浸式体验：设计一个让游客仿佛置身于万圣节故事中的乐园环境。
增强互动性：开发能够吸引游客参与并互动的游戏和活动。
设计特色服装：为工作人员和人偶角色设计具有辨识度和主题感的服装。
提升游客参与度：通过节日互动服装和周边产品，让游客成为体验的一部分。
确保活动多样性：确保活动和产品设计能满足不同年龄段和兴趣的游客需求。
优化活动流程：制定清晰的活动流程，确保游客体验流畅。
强调安全和可持续性：在设计和实施过程中，确保活动安全，并考虑环保因素。
有效的宣传推广：通过宣传材料吸引游客参与，并展示乐园的独特魅力。
财务透明性：确保活动的预算合理，并进行有效的资源分配。
工作坊预期成果
主题工作服系列：为乐园工作人员设计的服装，既符合万圣节主题又具有实用性。
人偶服装设计：吸引人偶角色扮演者使用的服装，增加游园的互动性和趣味性。
节日互动服装服饰：供游客购买或租赁的服装和配饰，增强他们的参与感和体验。
周边产品设计方案：包括纪念品、装饰品等，与万圣节主题和乐园风格相匹配。
招生要求
调研分析、视觉排版、写作与编辑、服装、服饰设计、三维建模、数字化交互工具
工作坊报名入口
https://bift.mike-x.com/AuS5u
Foffy's Paradise Design Workshop Group
Tutor
Ma Guanzheng, Lecturer, Department of Digital Media Arts, Nanjing University of Information Science and Technology
Yang Shiqi, founder of Foffy's Wonderland
Gao Yuan, Head of the Department of Art and Technology at Nanjing University of Information Science and Technology/Associate Professor
Jin Tairan, Lecturer, Department of Design and Media Arts, Sichuan University School of Art
Sun Xin, lecturer at the School of Fashion Art and Engineering, Beijing Institute of Fashion Technology
Li Hao, lecturer at the School of Fashion Art and Design at Beijing Institute of Fashion Technology
Wang Lixiao
Zhang Qian, lecturer at the School of Fashion Art and Engineering, Beijing Institute of Fashion Technology
Language: Chinese
Instructing Institutions and Websites
Nanjing University of Information Science and Technology
https://www.nuist.edu.cn/main.htm
Sichuan University School of Art
http://art.scu.edu.cn/
Beijing Institute of Fashion Technology
https://www.bift.edu.cn/
Keywords
brand building, theme visual design, theme park layout planning, theme interactive installations, interactive theme park design
Expected Output Content
visual design, exhibition design, interactive design, spatial design, garden design, service design, peripheral design
Topic Description
Foffy's Wonderland is a new flashmob park in North America, with Adventure and Fantasy as its theme, and the most adorable wild animal “Fox with ears” as the core IP image of the world tour. “Foffy Shadowland”, different from traditional light show, Foffy focuses on ‘light’ and ‘interaction’, combining IP artists' co-branded works, creative light works, city and city trampoline rides. Foffy focuses on “light” and “interaction”, combining co-branded works by IP artists, creative lighting works, urban interactive facilities, IP trampoline rides, live performances, food bazaar, etc., to reach out to the world's young people and families, and to enjoy the fantastic moments of children's fun that breaks down the boundaries of age! With a new perspective, we hope to create a special experience of environmental art, light and shadow interaction for the world's audience, which will be conveyed at every stop in the world through innovative design.
First round of tour cities: Toronto (already held), Vancouver, New York, Dubai
Registration link
https://bift.mike-x.com/AuS5u
Workshop（1）：Halloween themed identity system design for “Foffy's Wonderland”.
Tutor
Jin Taran, Lecturer, Department of Design and Media Arts, College of Fine Arts, Sichuan University, Head of Interactive Media Laboratory and Digital Audio Laboratory, College of Fine Arts, Sichuan University, China
Cai Duanyi, Lecturer, Department of Design and Media Arts, College of Arts, Sichuan University, Head of Southwest Ethnic and Folk Design Research Center, Sichuan University, PhD in Art from Tsinghua University, Joint Doctorate from Politecnico di Milano.
Language: Chinese
Keywords
Theme Park Design, Brand Planning, Multi-sensory Recognition/Symbol System Design, Festival Design, Visual Guide System Design
Expected output
Visual Design, Product Design, Interaction Design, Film and Animation, Space Design, Game Design, Fashion Design, Service Design, Music Works
Topic Description
“Foffy's Wonderland” is a world touring music and light theme park. Foffy's Wonderland is a world touring music and light theme park, which is positioned as “fantasy” and “adventure”, and has a unique game worldview based on the IP image of the cute wild animal “Fox with ears”. Unlike traditional light shows, “Foffy's Wonderland” integrates IP rides, artist collaborations, immersive lighting and interactive experiences, city-exclusive events, entertainment, and food into a common fantasy experience, providing people with adventures and imaginative experiences that transcend the boundaries of age. The workshop is open to all “Fans” and will be held in the city's capital. This workshop is for “Foffy's Wonderland Vancouver” and will explore the path of thematic storytelling and multi-sensory identity system design through the theme of Halloween and the integration of the park and the festival.
Workshop Objective:
To develop a Halloween-themed story line for Foffy's Wonderland and design a recognizable identity for the park.
Explore a new path of brand image planning and expression for a living, sustainable and youthful theme event.
Expected outcomes of the workshop:
1. “Foffy's Wonderland Vancouver Station” city + Halloween theme story planning and design. 2.
2. “Foffy's Wonderland Vancouver Station” city + Halloween theme multi-sensory identity system design. Including the core identity system (e.g. City+Halloween theme park logo, theme IP image, symbol system, color system, auditory system, core interaction method, co-creation design base model, etc.), and the application identity system design examples (visual guide application system, thematic installations, IP peripherals, etc.), to provide participants with a convenient immersive, cultural, multi-sensory amusement experience.
3. Through the design, we will explore the living and sustainable renewal of the “Foffy's Wonderland” global tour “Park + Local Culture + Festivals/Special Themes” brand strategy model.
Workshop References:
https://vandusengarden.org/
Enrollment Requirements
Data Analysis and Visualization, Artificial Intelligence and Machine Learning, 3D Modeling, Digital Interaction Tools, Research and Analysis, Visual Layout, Writing and Editing, Video Production and Editing, Multi-Language Skills, Other (Planning and Integration Skills; Ability to follow up on the implementation of the work and the landing ）
Class Platforms
Tencent Meeting, Feishu Meeting
Workshop（2）：Foffy Life N Times - The Urban Amusement Park Project
Tutor
Gao Yuan, Associate Professor Master Professor, Head of Department of Art and Technology, Nanjing University of Information Engineering (NUIE), Double Masters in Landscape Architecture, graduated from the School of Design and Art, Nanjing Forestry University and the Department of Architecture, University of Genoa, Italy.
Ma Guanzheng, Lecturer, Nanjing University of Information Engineering, Department of Digital Media Art, Lecturer / Behavioral Designer / Founder of Nanjing Replacement Culture and Creativity Co.
Graduated from Peking University, School of Software and Microelectronics, majoring in Computer Technology.
Language: Chinese
Keywords
Urban Paradise, Urban Space, Space and Service Design, Space Gamification Design
Expected output
Visual Design, Film and Animation, Space Design, Game Design, Fashion Design, Service Design
Topic Description
Focusing on the innovative conception of future human lifestyle in urban space. Creating interesting ways to activate the urban space with the FOFFY'S WONDERLAND brand story as the clue. Roam around the city with the lovely friends of FOFFY'S WONDERLAND brand and enter different types of urban spaces, such as new and old districts in the city, streets and alleys in daily life, and public space nodes under friendly creation, to weave a playful path in the urban space. Based on the brand product concept, IP image, product material, space application and user group, we will create and design the “Urban Amusement Park Program” based on the system of game, emotion, friendship and service.
Workshop Objectives:
1- To explore and conceptualize the future lifestyle of urban space, and to stimulate participants' creativity on the gamification of urban space by combining the brand story and image of FOFFY'S WONDERLAND.
2-Cultivate students' cross-disciplinary design thinking, including but not limited to visual design, spatial design, game design and service design.
3- Encourage students to conduct field research and data analysis in order to better understand the needs and preferences of target users.
4- Stimulate teamwork and promote communication and collaboration among students from different backgrounds.
Expected outcomes of the workshop:
1-Design proposal: one or more sets of design proposals containing visual elements, spatial layout, game rules and service flow.
2-Prototype model: a conceptual prototype in physical or digital form to demonstrate key aspects of the design proposal.
3-Project proposal and report: Summarize the research findings of the target users, including user profiling, requirements analysis, etc. Detailed documentation of the entire design process, challenges, and solutions.
Workshop References:
1-Community Design: More Important than Designing Space is Connecting People to People Author: Ryo Yamazaki Publisher: Beijing Science and Technology Press
2-“Groundnut Community: Shared Space Creation Method” Author: Zhou Zishu, Tang Yan Publisher: Tsinghua University Press
3-Rebuilding the Neighborhood: Revelations of Community Gardens and Community Creation Author: Liu Yuelai, Wei Min, Wang Jiaying Publisher: Shanghai Science and Technology Press
Enrollment Requirements
Data Analysis and Visualization, 3D Modeling, Digital Interaction Tools, Research and Analysis, Visual Layout, Video Production and Editing
Class Platform
Tencent Meeting
Workshop（3）：Halloween Bash: Fun Adventure Design Workshop
Tutor
Li Hao, Lecturer Craft Artist (Clothing Design), PhD student at Beijing Institute of Fashion Technology, MOEIMP children's clothing brand manager
Language: Chinese
Keywords
Interactive carnival, fun adventure, workwear design, doll clothing design, festival interactive clothing, peripheral product design
Expected output
Visual Design, Product Design, Fashion Design, Service Design
Topic Description
This workshop aims to create a Halloween experience that is full of fun and adventure. Stimulate creative thinking to design a Halloween theme park experience that engages visitors and provides deep interaction. Combine fun and adventure to create a series of activities and products that are both festive and innovative. Work together to create a unique Halloween bash where guests can enjoy an unforgettable adventure in Foffy's Land.
Workshop Objectives
Create an immersive experience: Design a park environment that makes guests feel as if they are immersed in a Halloween story.
Enhance Interactivity: Develop games and activities that engage and interact with guests.
Design Specialty Costumes: Design recognizable and thematic costumes for staff and figure characters.
Enhance Guest Engagement: Make guests part of the experience with interactive holiday costumes and peripherals.
Ensure event diversity: Ensure events and products are designed to meet the needs of visitors of different ages and interests.
Optimize event flow: Develop a clear event flow to ensure a smooth visitor experience.
Emphasize safety and sustainability: Ensure that activities are safe and environmentally friendly during design and implementation.
Effective publicity and promotion: Attract visitor participation through promotional materials and showcase the park's unique appeal.
Financial Transparency: Ensure that the budget for the event is reasonable and that resources are allocated effectively.
Expected Outcomes of the Workshop
Themed Workwear Series: Design costumes for park staff that are both Halloween-themed and practical.
Doll costume design: Attractive costumes for use by doll role-players to increase the interactivity and fun of the park visit.
Festive Interactive Costumes and Clothing: Costumes and accessories for visitors to purchase or rent, enhancing their sense of participation and experience.
Peripheral product design solutions: including souvenirs and decorations that match the Halloween theme and park style.
Enrollment Requirements
Research and analysis, visual layout, writing and editing, costume and apparel design, 3D modeling, digital interactive tools
Registration link
https://bift.mike-x.com/AuS5u
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