Professor EUERAM University of Girona and director of the International Office of EUERAM.
Color harmony, Communicate with color, Three-dimensional texture design, Surface design, Color influence emotions and behaviors
Graphic design, illustration, Fashion design, Interior design, Product and automotive design
For a designer is an advantage to domain the color language to have the expected impact on his audience. The skill of successfully combine colors and use them in the different design fields, needs not just the knowledge of theory but the capacity to identify communication needs and have the eye and sensibility to translate them in a correct color usage. Color communicates emotions and has a strong and direct impact on the response and interaction with the “designs”( objects/spaces/clothes and also digital productions).
Mastering this powerful communication skill and discover how influences emotions, feelings, and behaviors will in conclusion help to develop basic design skills.
With the title the “The spirit of joy” we will create a Digital storytelling and some textured-surfaces. The student has shown awareness of color theory in his project outcome and be able to communicate emotions.
Color theory (0916-0917)
-Color communication- emotions. Color projects that change our perception. Research.
-How can color engage us to a “caring attitude”? ex. Taking care of public space, product life circle, promote local products(Km0)..
-Review basic concepts: Color combinations (colorwhee) & color definition
Exercise 1: painting color combinations (watercolor painting/acrylic)
Color theory (0918-0920)
Exercise 2: The spirit of Joy: Feeling and color. Color inspirations- create a color story.
( Compilation of self-made photography or real objects/nature paterns. See examples)
Draft Design (0921-0922)
Color storytelling presentation: (reviewing and organizing samples)
Draft Design (0923)
-Surface- texture design:
Explore color and material possibilities. ( make real samples in textile/plastic /ceramic/felt/paper...) Experiment homemade ink/ paint and 3dimentional color combinations
- If you are a graphic design student or illustrator you will be asked to to apply different color-pattern- texture to a same design-drawing ( see my webpage the engraving example) or to design patterns
Intermediate Review (0924)
-Submit texture-surface for review.
-Submit illustrations-drawings and texture samples.
(Make a step by step by step video of the creation of the textures-surfaces./ or of the illustration proces)
Finalizing the Design (0925-0928)
-Make the corrections and organize all the material for a final presentation.
Final Submission (0929-0930)
-Submit on a pdf and take video of the process and photos of the final result surfaces-created or illustrations.
Final Review (1002)
-Report PPT and video according to the guidance
Olafur Eliasson: Life / Fondation Beyeler
奥拉维尔·埃利亚松：生活 / 贝耶勒基金会
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