指导老师
吴立行，南开大学文学院艺术设计系副教授、硕导
黄文宗，中原大学商业设计系教授、硕导
赵璐，鲁迅美术学院副院长，教授、博士生导师
张超，鲁迅美术学院中英数字媒体（数字媒体）艺术学院副院长
尹香华，鲁迅美术学院中英数字媒体（数字媒体）艺术学院教师
毕卓异，鲁迅美术学院 中英数字媒体（数字媒体）艺术学院教师
胡佩寰，阅过山丘有机书店创办人
李钰淳，台湾中原大学商业设计系助教、阅过山丘有机书店专案经理
授课语言：中文
关键词
艺术振兴乡村、乡村振兴
专业方向
乡村礼品设计、乡村视觉设计、交互设计、乡村影视动画、服务设计、文旅设计、环境景观设计、乡村庭院经济设计、乡村IP设计
工作坊群课题说明
“乡村振兴”是世界各国都普遍关注的议题，艺术设计专业参与到乡村振兴的工作中，旨在依托乡村的“人”、“文”、“地”、“产”、“景”五大要素，设法帮助村庄达到“兴村”、“致富”的目的。本工作坊群着重在 “文化旅游村”的打造，相关的设计内容包括但不限于环境设计、IP设计、产品设计、服务设计，庭院经济等。工作坊将邀请导师自主设定课题、分享案例、方法以及展示各自在乡村工作中的心得和经验；通过线上小组讨论和实操，带领不同院校的学生，解决命题挑战、提出创新的解决方案。
工作坊（1）：艺术乡建—时尚国潮特色村
指导老师
吴立行，南开大学文学院艺术设计系副教授、硕导
语言：中文
关键词：艺术振兴乡村、乡村振兴
预期产出
乡村礼品设计、乡村视觉设计、交互设计、乡村影视动画、服务设计、文旅设计、环境景观设计、乡村庭院经济设计、乡村IP设计
课题说明
“乡村振兴”是世界各国都普遍关注的议题，艺术设计专业参与到乡村振兴的工作中，旨在依托乡村的“人”、“文”、“地”、“产”、“景”五大要素，设法帮助村庄达到“兴村”、“致富”的目的。本工作坊群着重在 “文化旅游村”的打造，相关的设计内容包括但不限于环境设计、IP设计、产品设计、服务设计，庭院经济等。工作坊将邀请导师自主设定课题、分享案例、方法以及展示各自在乡村工作中的心得和经验；通过线上小组讨论和实操，带领不同院校的学生，解决命题挑战、提出创新的解决方案。
招生要求
能制作产品宣传片学员、会使用建模工具、视觉传达专业、环境景观专业
上课平台
腾讯会议（Voov Meeting）
工作坊（2）：“艺术村长”—设计赋能乡村振兴
指导老师
赵璐，鲁迅美术学院副院长，教授、博士生导师
张超，鲁迅美术学院中英数字媒体（数字媒体）艺术学院副院长、博士
尹香华，鲁迅美术学院中英数字媒体（数字媒体）艺术学院教师、博士
毕卓异，鲁迅美术学院 中英数字媒体（数字媒体）艺术学院教师
语言：中文
关键词：
乡村振兴、在地文化、可持续性、人才培养
专业方向
视觉设计、美丽乡村、服务方案、文旅产品
课题说明
2023年1月，中共中央、国务院在中央一号文件《关于做好2023年全面推进乡村振兴重点工作的意见》中再次强调，做好乡村振兴必须扎实推进宜居宜业和美乡村建设。在这一背景下，艺术以其特有的表现力、创造力和整合力而备受关注。习近平总书记指出：“要发挥美术在服务经济社会发展中的重要作用，把更多美术元素、艺术元素应用到城乡规划建设中”。
针对选题通过调研与分析，服务设计思维的角度，从视觉形象设计，到景观设计架构、建筑改造活化利用等方面围绕乡村品牌来创作，对县域品牌及典型村落进行文化内涵挖掘、打造品牌故事，形成独具特色的村内形象再设计及打造独特的品牌、文创产品设计、环境场景设计、农副产品包装及数字化推广、文化旅游资源整合及创新设计初步达成一定成效。并逐步通过“艺术村长”打造典型村庄服务案例，在总结创建试点工作经验基础上，有计划、分步骤地对其他村庄，进行分类、分批整治改造建设，逐步使“艺术村长”建设转入常态化赋能乡村振兴项目。
招生要求
能制作产品宣传片学员
英文和中文沟通流利
会使用C4D建模工具
上课平台
腾讯会议（Voov Meeting）
工作坊（3）：台湾桃园龙潭三和社区：茶山古田—永续三洽水
指导老师
黄文宗，中原大学商业设计系教授、硕导
协同导师
胡佩寰，阅过山丘有机书店创办人
李钰淳，台湾中原大学商业设计系助教、阅过山丘有机书店专案经理
关键词
地方创生、客家文化、乡村振兴、文旅
专业方向：
视觉设计、产品设计、交互设计、影视动画、美丽乡村、服务方案、文旅产品
课题说明
桃园是台湾第五大直辖市，有海岸、埤塘、台地、丘陵、山林，刻划出丰富多元的地景地貌；有多元族群融合造就的文化特色，客家人口超过90万人，是台湾客家人口最多的城市。龙潭区位居桃园丘陵台地最南端，是台湾重要的文学发源地，「阅过山丘有机书店」位处三和里核心区域，邻近信仰中心-三元宫、里民集会空间-三和社区发展协会、观光亮点-和窑文创园区等场域间，透过返乡青年设计师摇身一变，将闲置数10年的庙宇仓库活化空间定位作为社区友善使用。2021年8月空间落成后，以公益、友善、阅读推广为出发，让位处山林农村的邻里居民，日常能有阅读书籍、课后辅导等场域。服务对象涵盖各年龄层，追求三大目标「银发享受社区服务与美学疗愈」、「青年返乡有场域创新执行交流」、「孩童学习力陪伴探索地方风土」，打破山区空间的限制，媒合内外部资源进入，鼓励社区青年参与，提供专业展现培力及品牌曝光，扰动社区长辈混龄交流，找寻自我生活价值，吸引大专院校、公益团体、亲子旅客等初访到再访机会，运用不同形式推动创生模式。本工作坊将从服务设计、视觉设计等角度，探索实际案例“阅过山丘有机书店”的更多可能。
招生要求
有开发游戏小程序经验
能制作产品宣传片学员
能来去自如的查询国内外资料
上课平台
腾讯会议（Voov Meeting）、Lark
Artistic Rural Construction Workshop Groups
Tutor
Wu Lixing, associate professor and master supervisor of the Department of Art and Design, School of Liberal Arts, Nankai University
Huang Wenzong, Professor and Master Supervisor of Department of Commercial Design, Chung Yuan University
Zhao Lu, vice president of Lu Xun Academy of Fine Arts, professor and doctoral supervisor
Chao Zhang, Vice Dean of the Sino-British Digital Media (Digital Media) School of Art at Lu Xun Academy of Fine Arts
Yin Xianghua, teacher and Ph.D., Sino-British Digital Media (Digital Media) Art School, Lu Xun Academy of Fine Arts
Bi Zhuoyi, Lu Xun Academy of Fine Arts, teacher of Sino-British Digital Media (Digital Media) Art School
Hu Peihuan, Founder of Read Hill Organic Bookstore
Li Yuchun, Assistant Professor of Department of Commercial Design, Chung Yuan University, Taiwan, project manager of Read Hill Organic Bookstore
Language: Chinese
Instructing Institutions and Websites
Chung Yuan Christian University
https://www1.cycu.edu.tw/
Nankai University
https://www.nankai.edu.cn/
LuXun Academy of Fine Arts
Keywords
Arts revitalisation of the countryside, rural revitalisation
Topic Description
The revitalisation of villages is a common concern in countries all over the world, and the participation of art and design majors in the revitalisation of villages aims to help villages achieve the five elements of "people", "culture", "land", "production" and "scenery", "land", "production", "scenery" five elements, trying to help villages to achieve "prosperity", "Getting Rich". This workshop focuses on the creation of a "Cultural Tourism Village", and the related design content includes but is not limited to environmental design, IP design, product design, service design, courtyard economy, etc. The workshop will invite tutors to set their own topics. The workshop will invite tutors to set their own topics, share cases and methods, and demonstrate their insights and experiences in village work; through online group discussions and practical exercises, they will lead students from different institutions to solve the challenges of the propositions and come up with innovative solutions.
Registration link
Workshop（1）：Fashionable National Specialty Village
Tutor
Wu Lixing, associate professor and master supervisor of the Department of Art and Design, School of Liberal Arts, Nankai University
Language: Chinese
Instructing Institutions and Websites
Nankai University
https://www.nankai.edu.cn/
Keywords
Arts revitalisation of the countryside, rural revitalisation
Expected output
rural gift design, rural visual design, interactive design, rural film and television animation, service design, cultural tourism design, environmental landscape design, rural courtyard economic design, rural IP design
Topic Description
"Rural revitalization" is a topic with general concern of all countries. Art design majors participate in the work of rural revitalization, aiming to rely on the five elements of "people", "culture", "land", "production" and "scenery" in the countryside, to help the rural land achieve the goal of "Thriving village" and "Getting rich". This workshop group focuses on the creation of a "cultural tourism village". The related design content includes but not limited to environmental design, IP design, product design, service design, courtyard economy, etc. The workshop will invite tutors to independently set tasks, share cases, methods, and demonstrate their own experience in rural work; through online group discussions and practical operations, lead trainee from different institutions to solve challenges and propose innovative solutions.
Enrollment Requirements
Students who can make product promotional videos, can use modeling tools, major in visual communication, major in environmental landscape
Class platforms
Tencent Meeting (Voov Meeting)
Workshop（2）："Artistic Village Chief" - Design Empowers Rural Revitalization
Tutors
Zhao Lu, vice president of Lu Xun Academy of Fine Arts, professor and doctoral supervisor
Chao Zhang, teacher and Ph.D., Sino-British Digital Media (Digital Media) Art School, Luxun Academy of Fine Arts
Yin Xianghua, teacher and Ph.D., Sino-British Digital Media (Digital Media) Art School, Lu Xun Academy of Fine Arts
Bi Zhuoyi, Lu Xun Academy of Fine Arts, teacher of Sino-British Digital Media (Digital Media) Art School
Language
Chinese
Keywords
Art Revitalizes the Countryside, Rural Revitalization, Local Culture, Sustainability, Talent Cultivation
Professional direction
Visual design, beautiful countryside, service solutions, cultural tourism products
Task Description
In January 2023, the Central Committee of the Communist Party of China and the State Council re-emphasized in the No. 1 Central Document "Opinions on Promoting the Key Work of Rural Revitalization in an All-round Way in 2023" that to do a good job in rural revitalization, we must firmly promote the construction of livable, business-friendly and beautiful countryside. In this context, art has attracted much attention for its unique expressiveness, creativity and integration. General Secretary Xi Jinping pointed out: "It is necessary to give full play to the important role of art in serving economic and social development, and apply more art elements to urban and rural planning and construction."
Based on the research and analysis of the selected tasks, from the perspective of service design thinking, from visual image design to landscape design structure, architectural renovation, activation and utilization, etc. to create around rural brands, dig out the cultural connotation of county brands and typical villages, and create brand stories, forming a unique village image redesign and creating a unique brand, cultural and creative product design, environmental scene design, agricultural and sideline product packaging and digital promotion, cultural tourism resource integration and innovative design have initially achieved certain results. And gradually create typical village service cases through the "Artistic Village Chief". Transferred to a normalized empowerment rural revitalization project.
Enrollment Requirements
Trainees who can produce promotional videos，
Fluent in English and Chinese，
Trainees who use C4D modeling tools.
Class platforms
Tencent Meeting (Voov Meeting)
Workshop（3）：Longtan Sanhe Community, Taoyuan, Taiwan: Chashan Gutian—Sustainable Sanqia Water
Tutor
Huang Wenzong, Professor and Master Supervisor of Department of Commercial Design, Chung Yuan University
Co-tutors
Hu Peihuan, Founder of Read Hill Organic Bookstore
Li Yuchun, Assistant Professor of Department of Commercial Design, Chung Yuan University, Taiwan, project manager of Read Hill Organic Bookstore
Key words
Local Creation, Hakka Culture, Rural Revitalization, Cultural Tourism
Professional direction
Visual design, product design, interaction design, film and television animation, beautiful countryside, service solutions, cultural tourism products
Task Description
Taoyuan is the fifth largest city directly under the Taiwan Provience. It has diversified landscape， including coasts, ponds, terraces, hills, and forests. The cultural characteristics created by the integration of diverse ethnic groups, with a Hakka population of over 900000, make it the city with the largest Hakka population in Taiwan. Longtan District is located at the southern most tip of Taoyuan Hilly Terrace, and is an important birthplace of literature in Taiwan. "Read Over Hills Organic Bookstore" is located in the core area of Sanheli, close to the faith center - Sanyuan Palace, and the Limin gathering space - Sanhe Community In areas such as the Development Association, the sightseeing spot-Heyao Cultural and Creative Park, etc., the revitalized space of the temple warehouse, which has been idle for several decades, is positioned as a community-friendly use through the transformation of the returned young designers. After the completion of the space in August 2021, starting from perspective of public welfare, friendliness, and reading promotion, it will give way to neighbors in the mountains, forests and rural areas, where they can have reading books and after-school tutoring on a daily basis. The service targets cover all age groups, and the pursuit of three major goals is "elders enjoy community service and aesthetic healing", "youth return home to have field innovation and implementation exchange", "children's learning ability is accompanied by exploration of local customs", breaking the limitation of mountain space, matching the entry of internal and external resources, encouraging the participation of young people in the community, providing professional display training and brand exposure, disturbing the mixed-age communication of community elders, finding the value of self-life, and attracting colleges and universities, public welfare groups, parent-child tourists, etc.to offer visit or re-visit opportunities, using different forms to promote the creation model. Based on this, are there more possibilities?
Enrollment Requirements
Experience in developing game applets
Trainees who can produce promotional videos，
Trainees who can come and go freely query China's and other countries’ information
Class platforms
Tencent Meeting (Voov Meeting)
Registration link
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