2022工作坊课题|如何在疫情下优雅的时尚——西南非遗的数字化时尚设计 /

How to maintain fashion gracefully under the epidemic situation -- Digital fashion design of Southwest intangible cultural heritage

授课语言:中文 / Language: Chinese​

· 2022设计马拉松
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指导老师

蔡端懿,四川大学艺术学院西南民族民间设计研究中心负责人,清华大学艺术学博士

杨璐铭,教授,博导,四川大学服装与服饰设计系主任,四川省海外高层次引进人才

许亮,副教授,四川大学艺术学院设计与媒体艺术系主任

授课语言:中文

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指导院校与网站

四川大学

https://www.scu.edu.cn

协同导师

熊彦,四川吾思吾行文化产业有限公司创始人

关键词

西南非遗、数字时尚、虚拟时尚、生活方式

专业方向

视觉设计、时尚设计、交互设计等

工作坊课题说明

数字时尚是近年来最新、最热的主题之一,在表现力、个性化程度、传播力、绿色可持续等方面具有传统线下时尚产品难以企及的优势,并不断呈现出大众化、国际化和年轻化趋势。西南地区是中国非物质文化遗产的重镇,多样化的技艺在绵延的文化基因与多民族交融中绽放光彩。在课题中,我们将尝试通过设计创新方法,以疫情下与新媒体时代生活方式为导向,借助互联网等技术工具,突破疫情下空间、材质、创作维度、交流与展示等方面的限制,拓宽时尚表达方式与非遗应用途径,让大众可以于多维空间畅享时尚、文化、科技交融的美妙旅程;同时,推动西南非遗的多维并进式设计创新及现代时尚应用,为其创造性转化与创新性发展提供思路。

导师组目前已联合西南非遗传承人、地方政府、文旅企业完成多项基于民族民间传统文化及工艺的创新展演活动,并输出了大量设计创新作品,有较好的研究基础与数据,希望能够与同学们一起,共同探索西南非遗数字化时尚创新的新方法、新宇宙。

产出结果

数字时尚产品、互动小程序原型、宣传视频

指导计划

调研阶段(0916-0919)

-任务布置(收集案例、查阅归纳文献)

-初步梳理草案

 

草案设计(0920-0922)

-解决当前数字时尚最重要三个难点为何?

-草案设计是否具备传播价值?

 

中期检查(0923)

 

深化设计(0924-0928)

-制作产品或服务的设计方案

-制作相关宣传视频

 

最终成果提交(0929-0930)

 

最终答辩(1002)

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Tutor

Duanyi Cai

Head of the Southwest Ethnic Folk Design Research Center. Doctor of Art, Tsinghua Universit

Luming Yang

Director of Department of Fashion and Costume Design, Sichuan University

Liang Xu

Director of the Department of Design and Media Art in the College of Arts of Sichuan University

Language: Chinese

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Instructing Institutions and Websites

SiChuan University

https://www.scu.edu.cn

Co-tutor

Yan Xiong,

Founder of Sichuan Wusi Wuxing Cultural Industry Co., Ltd

Keywords

southwest intangible cultural heritage, digital fashion, virtual fashion, lifestyle

Professional direction

visual design, fashion design, interaction design, etc

Topic Description

Digital fashion is one of the newest and hottest themes in recent years, with advantages that traditional offline fashion products can hardly reach in terms of expressiveness, degree of personalization, communication power and green sustainability, and it is constantly showing trends of popularization, internationalization and youthfulness. Southwest China is the main town of intangible cultural heritage in China. Diverse skills are blossoming in the continuous cultural genes and multi-ethnic intermingling. In the project, we will try to take the lifestyle of the epidemic and the new media era as the guide through design innovation methods, and we will break through the limitations of space, material, creation dimension, communication and display under the epidemic with the help of Internet and other technical tools, so as to broaden the way of fashion expression and application of intangible heritage and let the public enjoy the wonderful journey of fashion, culture and technology in a multi-dimensional space. At the same time, we will promote the multi-dimensional design innovation and modern fashion application of southwest intangible cultural heritage, providing ideas for its creative transformation and innovative development.

The mentor group has already completed a number of innovative activities based on traditional folk culture and craftsmanship in collaboration with southwest intangible cultural heritage, local governments and cultural tourism enterprises and has exported a large number of innovative design works.

Output results

digital fashion products, interactive applet prototypes, promotional videos

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