指导老师
赵璐,鲁迅美术学院副院长，教授，博士生导师，兼任中英数字媒体（数字媒体）艺术学院院长、英国索尔福德大学媒体艺术学院教授
张超,鲁迅美术学院中英数字媒体（数字媒体）艺术学院/教师/博士
尹香华,鲁迅美术学院中英数字媒体（数字媒体）艺术学院教师/博士
毕卓异，鲁迅美术学院中英数字媒体（数字媒体）艺术学院青年教师
授课语言：中文
关键词
乡村振兴、在地文化、可持续性
专业方向
服务设计、综合媒介设计、产品设计、空间营造、视觉设计
工作坊课题说明
目前超过一半的地球居民居住在城市，乡村空心化造成城乡分割严重。根据联合国预测，到2030年所有国家都将以更加包容开放的态度支持可持续的乡村规划设计及管理建设，鼓励在城市、近郊和农村地区之间建立积极的文化、经济、社会和环境联系。2021年4月，国家出台了《乡村振兴促进法》，乡村振兴包括产业振兴、人才振兴、文化振兴、生态振兴和组织振兴。而其中，文化振兴是乡村振兴的灵魂与依托。文化创造内容，内容是产业形成的着力点，产业的发展与壮大能吸引更多优秀的人才。艺术与设计是撬动乡村文化振兴的重要支点，是推进文化强国建设、增强文化自信的载体。
课题将深入探索乡村，通过实地调研了解村庄文化，用脚步丈量村庄历史，用实践触摸村庄未来，与工作在乡村振兴一线的工作人员和村民们实现共创，一起探讨乡村发展的趋势与需求。基于乡村发展现状与需求结合，聚焦数字化乡村、乡村文旅IP、乡村可持续环境营造、乡村养老等多个领域，产出能发展于乡村、振兴于乡村、落地于乡村的服务策略和不同形式的文化触点。通过艺术、服务设计、产品设计、视觉设计等帮助乡村进行产业振兴、文化振兴、生态振兴。
产出结果
服务设计、创新策略、产品、空间、移动界面、影像
指导计划
调研阶段（0916-0919）
-分组、任务布置（了解需求、收集案例、痛点分析）
-确立表达内容和设计思路
初期设计（0920-0922）
-灵感来源、执行榜样
-草图、故事版、设计说明
-启发共创，输出可能
中期检查（0923）
-按照规范提交PPT与视频
深化设计（0924-0928）
-深化设计方案
-制作相关传达物料（视频、动态交互H5页面等）
最终成果提交（0929-0930）
-提交小组最终设计成果PPT与视频
最终答辩（1002）
-按照规范汇报PPT与视频
指导时间
0918、线上会议、22:00-22：30（30分钟）
0920、线上会议、22:00-22：30（30分钟）
0924、线上会议、22:00-22：30（30分钟）
其他非固定指导时间将透过微信通知
Tutor
Zhao Lu
Vice President of Luxun Academy of Fine Arts, professor, doctoral supervisor, concurrently director of the Sino-British Digital Media (Digital Media) Art Institute and professor at the School of Media Arts, University of Salford, UK
Zhang Chao
School of Digital Media (Digital Media) Art, Lu Xun Academy of Fine Arts, China and UK / Teacher / Ph
Yin Xianghua
School of Digital Media (Digital Media) Art, Lu Xun Academy of Fine Arts, China and UK / Teacher / Ph
Bi zhuoyi
School of Digital Media (Digital Media) Art, Lu Xun Academy of Fine Arts, China and UK / Teacher
Language: Chinese
Keywords
Rural revitalization, local culture, sustainability
Professional direction
Service Design, Integrated Media Design, Product Design, Space Creation, Visual Design
Topic Description
More than half of the earth's inhabitants currently live in cities, and the hollowing out of the countryside has resulted in a strong urban-rural divide. According to the UN forecast, by 2030 all countries will support sustainable rural planning, design and management construction with a more inclusive and open attitude, encouraging positive cultural, economic, social and environmental links between urban, peri-urban and rural areas. in April 2021, the country introduced the Law on Promoting Rural Revitalization, which includes industrial revitalization, talent revitalization, cultural revitalization, ecological revitalization and organizational revitalization. Among them, cultural revitalization is the soul and reliance of rural revitalization. Culture creates content, which is the focus of industry formation, and the development and growth of industry can attract more excellent talents. Art and design is an important fulcrum to pry the cultural revitalization of the countryside, and is a carrier to promote the construction of a strong cultural country and enhance cultural confidence.
The project will explore the countryside in depth, understand the village culture through field research, measure the village history with footsteps, touch the village future with practice, realize co-creation with the staff and villagers working in the front line of rural revitalization, and discuss the trend and demand of rural development together. Based on the combination of the current situation and needs of rural development, the project focuses on various fields such as digital village, rural cultural tourism IP, rural sustainable environment creation, rural retirement, etc., and produces service strategies and different forms of cultural contacts that can be developed in the village, revitalized in the village and landed in the village. Through art, service design, product design and visual design, we help villages to revitalize their industries, culture and ecology.
Output results
Service design, innovation strategy, product, space, mobile interface, image
Registration link
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