指导老师
黃文宗，台湾中原大学商业设计系副教授、设计学院博导
授课语言：中文
协同导师
范宝莲，领袖人整合营销有限公司创办人，是台湾少数将铁人三项运动带入商业整合培训，把企业领导者经营培训跟运动结合，培养商业菁英的成功创业家
关键词
运动、优雅、健康、后疫情时代
专业方向
产品设计、交互设计、信息设计
工作坊课题说明
受到新冠肺炎（COVID-19）疫情影响，全球的健康促进与身体活动在执行上均受到极大的冲击。因此，思考如何在后疫情时代，兼顾防疫与民众的生活质量，并维持与确保永续发展目标的达成，成为全球健康促进的新议题。COVID-19后，有些国家的公共政策也跟着改变，如英国把人行道及脚踏车道拓宽，增加民众多运动的机会，也不用去挤公交车或捷运。2021台湾有一项全民运动现况调查成果发现，新冠肺炎疫情让民众更关注身体健康，规律运动人口比率创新高，提升至百分之三十三点九；受疫情影响，民众改变运动模式，在家运动的比率从去年的百分之九增至百分之十五点三，许多企业也开始推广如何将运动融入生活而养成「运动好习惯」、让运动搭配营养膳食「吃出好身体」、引进运动指导员或专业教练打造「防疫体育课」，以及结合数位科技，让员工做自己的「健康侦查员」等。
哈佛大学人类演化生物学家李伯曼(Daniel Lieberman)的著作「天生不爱动：自然史和演化如何破除现代人关于运动与健康的12个迷思」(Exercised：Why Something We Never Evolved to Do Is Healthy and Rewarding)透过科学研究、人类演化学，分析了12个现代人关于运动与健康的迷思，发现人类并未演化成爱运动，懒惰才符合人类的天性！这可怎么办呢？2018年美国卫生及公共服务部建议每周至少150分钟中强度（或75分钟高强度）有氧运动＋2次重量训练才能达到「显著健康效益」的活动强度(所谓的中强度有氧，指的是最大心率的50%-70%；高强度指的则是最大心率的70%-85%)，我们也常听到「333原则」一周3次，每次30分钟的运动，才能达到效果。运动是最好的防疫，除了戴口罩、勤洗手、保持社交距离，透过维持运动习惯，养成身体免疫力，才是后疫情时代每个人都必须做好的功课。
产出结果
促进运动的互动小程序原型、简易运动相关装备、运动服饰配件、宣传视频
指导计划
调研阶段（0916-0919）
-任务布置（收集案例、查阅归纳文献）
-初步梳理草案
草案设计（0920-0922）
-解决当前疫情反覆之下最重要三个难点为何？
-草案设计是否具备传播价值？
中期检查（0923）
深化设计（0924-0928）
-制作产品或服务的设计方案
-制作相关宣传视频
最终成果提交（0929-0930）
最终答辩（1002）
指导时间
指导时间将透过微信通知
参考案例
防疫增强健康意识 规律运动人口比率33.9%创新高
https://www.mdnkids.com/content.asp？sub=1&sn=4704
运动是最好的防疫
https://www.gvm.com.tw/article/75621
运动i台湾
https://isports.sa.gov.tw/index.aspx
（基因-运动）天生不爱动？看这里
https://zhuanlan.zhihu.com/p/21297014
天生不爱动
https://book.douban.com/subject/35703219/
《天生不爱动》：四体不动才算「正常」人类？运动是怎么变得奇怪的？
https://www.thenewslens.com/article/161768
【杨照谈书】1110506 丹尼尔．李伯曼《天生不爱动： 自然史和演化如何破除现代人关于运动与健康的12个迷思》第1集https://www.youtube.com/watch?v=39qwujDbF1w
2021《4A创意奖》Nike Taiwan／趣把运动练到家
https://www.youtube.com/watch?v=oxLjzt5f2ek
【LINE 营销放送室】用 LINE 抓紧疫情下的宅运动商机 - Nike 趣把运动练到家
https://www.youtube.com/watch?v=RJ2FNw2TQRE
2021年11月 - 北美后疫情时代运动产业发展趋势及选品建议
https://www.youtube.com/watch?v=ZaL-E34789o
【老谢新观点#5】后疫情时代 健身经济动起来 柏文(8462)执行长陈尚义 独家专访
[Podcast] Ep.03 疫情之后居家健身风潮起，健身房不保？https://youtu.be/8rnEERoyYmU
后劲强! 疫情后运动健身商机夯 智慧单车.器材销量有望增https://youtu.be/yvLpD4pqt9M
专访刘畊宏：人生走过的每一步都算数，爆红是命运额外馈赠
电子手帐】来一页减肥手帐｜天生不爱动的胖子是如何与本能作斗争的！
https://www.bilibili.com/video/av884696212/?vd_source=1a0d02641f46fc34f8cbbba2c90bff25
Tutor
Huang Wenzong
Associate Professor, Department of Business Design, Chung Yuan University, Taiwan / Doctoral Director, School of Design
Language: Chinese
Co-tutor
Fan Baolian
Founder of Leaders Integrated Marketing Co., Ltd. She is one of the few successful entrepreneurs in Taiwan who brought triathlon into business integrated training, combining business leader management training with sports to train the business elite
Keywords
sports, graceful, health, post-epidemic era
Professional direction
product design, interaction design, information design
Topic Description
Affected by the outbreak of COVID-19, global health promotion and physical activities have been greatly impacted. Therefore, thinking about how to balance epidemic prevention with people's quality of life, maintaining and ensuring the achievement of sustainable development goals in the post-epidemic era has become a new topic of global health promotion. After COVID-19, the public policies of some countries also changed. For example, the United Kingdom widened the sidewalks and footpaths to increase the opportunities for people to exercise more, and they did not need to squeeze buses or MRTS. In 2021, a survey on the current situation of national sports in Taiwan found that the COVID-19 epidemic made people pay more attention to their health, and the proportion of people who regularly exercise reached a new high, rising to 33.9%; Affected by the epidemic, the public has changed their sports patterns, and the proportion of people exercising at home has increased from 9% last year to 15.3%. Many enterprises have also begun to promote how to integrate sports into their daily life to form "good sports habits", making sports match with nutritious meals to "eat to a good health", introducing sports instructors or professional coaches to create "epidemic prevention physical education classes", and combining digital technology to let employees become their own "health investigators".
Daniel Lieberman, a human evolutionary biologist of Harvard University, wrote the book Exercised: Why Something We Never Evolved to Do Is Healthy and Rewarding analyzes 12 modern myths about exercise and health through scientific research, human evolution, and he finds that humans have not evolved to be physically active. Laziness is in keeping with human nature! What can we do? In 2018, the U.S. Department of Health and Human Services recommended at least 150 minutes of moderate intensity (or 75 minutes of high intensity) aerobic exercise + 2 times of weight training sessions per week to achieve "significant health benefits" of activity intensity (the so-called moderate intensity aerobic refers to 50%-70% of maximum heart rate; high intensity refers to 70%-85% of maximum heart rate). We also often hear that the "333 principle" can be achieved only by exercising for 30 minutes three times a week. Exercise is the best protection against the epidemic. In addition to wearing masks, washing hands regularly, keeping social distance, maintaining exercise habits and building body immunity are the lessons everyone must do in the post-epidemic era.
Output results
interactive applet prototypes to promote sports, simple sports-related equipment, sportswear accessories, promotional videos
References
Prevention of epidemics enhances health awareness, Record high rate of 33.9% of regular exercise population https://www.mdnkids.com/content.asp?sub=1&sn=4704
Exercise is the best defense https://www.gvm.com.tw/article/75621
Sports i Taiwan https://isports.sa.gov.tw/index.aspx
(Genes - Sports) naturally inactive? Look here https://zhuanlan.zhihu.com/p/21297014
Naturally inactive https://book.douban.com/subject/35703219/
"Natural inactivity": is a "normal" human being defined as four body immobility? How does sports become strange? https://www.thenewslens.com/article/161768
[Yang Zhao's talk book] 1110506 Daniel Lieberman Natural Inactivity: How natural history and evolution break the 12 myths of modern people about sports and health Volume 1
https://www.youtube.com/watch?v=39qwujDbF1w
2021 "4A Creativity Award" Nike Taiwan/ Fun to exercise https://www.youtube.com/watch?v=oxLjzt5f2ek
[LINE marketing delivery room] Seize the business opportunities of home sports under the epidemic with line - Nike fun to exercise at home https://www.youtube.com/watch?v=RJ2FNw2TQRE
November 2021 - Sports industry development trend and selection suggestions in the post epidemic era in North America https://www.youtube.com/watch?v=ZaL-E34789o
[Lao Xie's new viewpoint # 5] Post-epidemic era, The fitness economy is moving, Bo Wen (8462) CEO Chen Shangyi, exclusive Interview https://youtu.be/L0vyn8m4r94
[Podcast] Ep. 03 Gym disappears as home fitness trend rises after epidemic?
The future is strong! After the epidemic sports and fitness business opportunities rammed smart bicycle. Equipment sales are expected to increasehttps://youtu.be/yvLpD4pqt9M
Interview with Liu Jianhong: Every step in life counts, the explosion is an extra gift from fate
[e-Handbook] Come to a page of weight loss handbook｜How a fat person who is naturally inactive struggles with his instincts!
https://www.bilibili.com/video/av884696212/?vd_source=1a0d02641f46fc34f8cbbba2c90bff25
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