Prof. Phil Cleaver
His time is split between running et al design consultants and impress-publishing (impress-publishing.com), and being Professor in the Creative Industries for Middlesex University, London
Fun and play, visually interesting, no boring design, learn creativity, exploration, outside the box, book design and layout, experimental typography & typography in two languages
Graphic Design, typography, Illustration, Photography
Designing a book which is not only visually stunning but showcases your creativity. You are the author of this book ; it contains recipes and visuals and it wants to be so interesting to you, you can’t stop playing/designing it. It can be a valuable addition to your portfolio but it is above all a personal project; something which you are interested in creating and designing – and it has to reflect a graceful way of cooking food, eating and living. Designing a book involves acute attention to detail – You need to know what your audience will be visually captured by, and put the time and effort into creating it as a piece of art in its own right.
Nowhere other is this more true than in the design of cookbooks – of all the genres to design; cookbook design is truly one of the most interesting, and unique.
This brief requires you to design / illustrate a cookbook. It can be typeset or hand written. Once you have decided what sort of cook book you would like to do, obtain the relevant recipes and list of ingredients from the internet.
If you want to add more, there’s no stopping you. Slipcases, fold-up posters, and inserts – anything you think will add to the experience of owning your cookbook.
Visuals are very important. You can use anything from old botanical illustrations to editorial photography, prints or even collage. Remember that you’re designing a cookbook, but don’t forget that food has history and culture within its own right, so if you think your book could do with the odd page or spread that visualises this, don’t be afraid to experiment.
2 – 4 spreads and front cover design of your cookbook
Plan for Tutorial
Research : there will be a 45 minute visual presentation showing a vast range of visual approachs to Cookbooks, this hopefully will get the creativity fired up, and can be starting points for your ideas & concepts. Followed by questions & answers. Allow 1 hour if using translators from my spoken English to Chinese
Concepts : to explain what the core essence of the design idea
Draft design : for the students taking part to show and explain their concept of their Cookbook
Mid-term review : One to one crits of the students work, showing them ways to truly expand their design thinking and crystallize their ideas and concepts into stunning page design
Finalise their design : working in small groups review and suggest ways to polish the pages
Hand in : send pdfs in spred form to be marked.
Research : briefing, 19 September
Concepts : 20 September
Draft design : 22 September
Mid-term review : 22 September
Finalise their design : 24 September
Hand in : 26 September
Marking : 27 September
Prof. Phil Cleaver
2 - 4个版面和你的烹饪书的封面设计
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