2022工作坊课题|购买本土产品—图形标识 / Buy Local - graphic identity

授课语言:英文 / Language: English

· 2022设计马拉松
broken image


Emanuel Barbosa

An award-winning designer, educator (Adjunt Professor at ESAD - College of Art and Design, Matosinhos) and researcher from Porto, Portugal.

Language: English

broken image

Instructing Institutions and Websites

ESAD - College of Art and Design, Matosinhos



Culture, Illustration, Sustainability, Experimental typography, Print, Packaging, Identity

Professional direction

Conceptual Design, Communication Design, Environmental Design

Topic Description
Design an identity and materials to support an economy of friends and neighbors, and help to build a community that thrives by thinking local first.

Small-scale, locally owned businesses create communities that are more prosperous, connected, and friendly. When we buy from local markets, independent, locally owned businesses, rather than national or international chains, a significantly greater portion of our money is then cycled back through our local economy — to make purchases from our friends’ businesses, to aid our neighbors in need, and to support our local farms — ultimately strengthening the base of our whole community.

Locally owned businesses make more local purchases — requiring less transportation — and set up shop in town or city centers which generally means less sprawl, congestion, habitat loss, and pollution.
Local businesses often hire people with a better understanding of the products they are selling and take more time to get to know their clients, customers, and patrons.

Students must be able to interpret the identitary values of their local regions, adapting them to graphics and sustainable packaging ideas able to create emotional responses and seduce target audiences. Managing time, materials and resources, showing ability to interpret cultural tendencies, improving the communication ability capacity of improving final results.

Students are suggested to consider screen printing, letterset , fabric dyeing, etc., as tools that can be used in conjunction with digital production. They are hands-on ways of working that will give insights into design sensibilities, and also enable you to be fully in charge of how things are made!

Other aspects include consideration of issues surrounding the usefulness of design production, and an exploration of color theory and its applications through studio practice, critiques, and discussion. As well as this conceptual work, we will cover some necessary technical aspect of design production and how these interface with digital design.

Output results

Various artworks based on concept and interpretation: prototype either 2D or 3D objects, art and design ideas (presentation, poster, infographic), other forms (games, animation, exhibition, public space, etc)


00 Sept, Meeting: Kickoff & Task Brief, 14:00-15:30 (1 hour)
00 Sept, Meeting: Tutorial, 14:00-15:30 (1 hour)
00 Sept, Meeting: Tutorial, 14:00-15:30 (1 hour)
00 Sept, Meeting: Tutorial, 14:00-15:30 (1 hour)
00 Sept, Interim Review, TBA
00 Sept, Meeting: Feedback and Review, 14:00-15:30 (1 hour)
00 Sept, Meeting: Continuing Discussion, 14:00-15:30 (1 hour)
00 Sept, Meeting: Final Review, 14:00-15:30 (1 hour)
00 Oct, Final Presentation, TBA
*Additional tutorial time will be notified via LARK

broken image
broken image


Emanuel Barbosa



broken image


ESAD - 马托西纽斯艺术与设计学院














broken image


On this website, we used some images from the internet. We didn’t manage to get permission from all the owners due to communication channels. We apologise to the owners of the pictures. These images were never used in any profitable way. Please contact us if you need to removed the images!