Tutor
Lia Vilahur
Professor EUERAM University of Girona and director of the International Office of EUERAM.
Language: English
Keywords
Color harmony, Communicate with color, Three-dimensional texture design, Surface design, Color influence emotions and behaviors
Professional direction
Graphic design, illustration, Fashion design, Interior design, Product and automotive design
Topic Description
For a designer is an advantage to domain the color language to have the expected impact on his audience. The skill of successfully combine colors and use them in the different design fields, needs not just the knowledge of theory but the capacity to identify communication needs and have the eye and sensibility to translate them in a correct color usage. Color communicates emotions and has a strong and direct impact on the response and interaction with the “designs”( objects/spaces/clothes and also digital productions).
Mastering this powerful communication skill and discover how influences emotions, feelings, and behaviors will in conclusion help to develop basic design skills.
Output results
With the title the “The spirit of joy” we will create a Digital storytelling and some textured-surfaces. The student has shown awareness of color theory in his project outcome and be able to communicate emotions.
Schedule
Color theory (0916-0917)
-Color communication- emotions. Color projects that change our perception. Research.
-How can color engage us to a “caring attitude”? ex. Taking care of public space, product life circle, promote local products(Km0)..
-Review basic concepts: Color combinations (colorwhee) & color definition
Exercise 1: painting color combinations (watercolor painting/acrylic)
Color theory (0918-0920)
Exercise 2: The spirit of Joy: Feeling and color. Color inspirations- create a color story.
( Compilation of self-made photography or real objects/nature paterns. See examples)
Draft Design (0921-0922)
Color storytelling presentation: (reviewing and organizing samples)
Draft Design (0923)
-Surface- texture design:
Explore color and material possibilities. ( make real samples in textile/plastic /ceramic/felt/paper...) Experiment homemade ink/ paint and 3dimentional color combinations
- If you are a graphic design student or illustrator you will be asked to to apply different color-pattern- texture to a same design-drawing ( see my webpage the engraving example) or to design patterns
Intermediate Review (0924)
-Submit texture-surface for review.
-Submit illustrations-drawings and texture samples.
(Make a step by step by step video of the creation of the textures-surfaces./ or of the illustration proces)
Finalizing the Design (0925-0928)
-Make the corrections and organize all the material for a final presentation.
Final Submission (0929-0930)
-Submit on a pdf and take video of the process and photos of the final result surfaces-created or illustrations.
Final Review (1002)
-Report PPT and video according to the guidance
References
Olafur Eliasson: Life / Fondation Beyeler
Registration link
指导老师
Lia Vilahur，西班牙赫罗纳大学媒体学院国际合作处主任、教授、艺术家
授课语言：英文
关键词
色彩和谐、色彩语言、3d纹理设计、界面设计、色彩对情绪和行为的影响
专业方向
平面设计、插画、时装设计、室内设计、产品和汽车设计
工作坊课题说明
可以灵活使用色彩，产生预期效果，对于一个设计师来说是一个极大的优势。对不同颜色的组合和应用，不仅需要理论知识，而且需要设计师有足够的视觉敏感度将传播需求转化为色彩语言。色彩与人们的情感紧密连接，并且会与“设计”（物体/空间/服装/电子产品）产生强烈而直接的碰撞。
掌握这一强大的语言，探索色彩对情感与行为的作用力，最终有益于设计师简历基本的设计技巧。
产出结果
我们将会以“快乐精神”为题，产出故事线和表面纹理设计。学生的课题将展现出其色彩理论的认识，并且可以使用色彩语言进行情感沟通。
参考案例
奥拉维尔·埃利亚松：生活 / 贝耶勒基金会
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