指导老师
郭羿承，中央美术学院特聘教授、研究生导师
蔡端懿，四川大学艺术学院 设计与媒体艺术系
曹荷红，北京服装学院艺术设计学院教授，硕士生导师
李军，北京老故事文旅集团有限公司董事长，在城市规划、国土规划、文旅产业方面有丰富的实战经验
授课语言：中文
关键词
文化IP、文创产业、产品设计、生活美学文化IP、产业融合、产品设计
专业方向
视觉设计、产品设计、文旅产品
上课平台
腾讯会议（Voov Meeting）
工作坊群课题说明
随着故宫等文创商品及敦煌、齐白石等数字藏品的热卖，文化IP近年来已成为热门话题。包括：博物馆、艺术家、文化名人、文旅景区、非物质文化遗产等文化内容，皆积极探索IP发展的机会，透过文化创意与设计手法，与相关产业融合，寻求创造性转化的生活美学范式。本工作群将以此为核心展开相关研究与落地。
工作坊（1）：文化IP与产业融合设计
指导老师
郭羿承，中央美术学院特聘教授、研究生导师
蔡端懿，四川大学艺术学院 设计与媒体艺术系
语言：中文
关键词
文化IP、产业融合、产品设计
专业方向
时尚设计、视觉设计、产品设计、文旅产品
课题说明
文化IP能够深入挖掘文化中美的核心要素，并提炼其内容。文化名人、艺术家、博物馆、非物质文化遗产、文旅景区等，都是我国优秀文化的重要组成部分。文化IP与产业融合设计工作坊将引领大家一起探索中国艺术家齐白石、西南民族民间工艺、平遥古城等文化IP的发展策略。通过对文化创意的IP进行设计，增强产业创造性的转化，并应用于可持续的实际项目。
工作坊的导师具有丰富的文化遗产可持续设计经验。积累了大量的前期成果，能够为参与学员提供相应的设计实践资源。
上课平台
腾讯会议（Voov Meeting）
工作坊（2）：老故事503文化创意产业园IP形象设计
指导老师
曹荷红，北京服装学院艺术设计学院教授，硕士生导师
协同导师
李军，北京老故事文旅集团有限公司董事长，在城市规划、国土规划、文旅产业方面有丰富的实战经验
语言：中文
关键词
文化创意产业园、文化IP、IP形象
专业方向
视觉设计、服务方案、文旅产品
课题说明
IP形象是文化创意产业园的文化标识，也是文创企业经营和推广的重要载体。本课题采取“定向创作、择优落地实施”的方式，选取“老故事503”文创园为对象，对优秀方案进行实际推广和落地实践。“老故事503”文创园位于北京市朝阳区，东临鸟巢和水立方等奥运场馆，文创园的主题是太空科普与创意休闲娱乐。设计师需要考虑创意园入驻企业的优势和特色，结合年轻人的消费需求，研究园区的文化IP，设计IP形象，并将IP形象以各种方式进行展现。
上课平台
ZOOM
Tutor
Guo Yicheng, Distinguished Professor, Central Academy of Fine Arts, Graduate Tutor
Cai Duanyi, Department of Design and Media Art, College of Arts, Sichuan University, China
Cao Huohong, Professor, Master's Tutor, School of Art and Design, Beijing Institute of Fashion Technology
Li Jun, Chairman of Beijing Old Story Cultural Tourism Group Co., Ltd
Language: Chinese
Instructing Institutions and Websites
Central Academy of Fine Arts
Sichuan University
https://www.scu.edu.cn/
Beijing Institute of Fashion Technology
Keywords
Cultural IP, cultural and creative industries, product design, life aestheticsCultural IP, industry integration, product design
Topic Description
Cultural IPs have become a hot topic in recent years with the sale of cultural and creative merchandise such as the Forbidden City and digital collections such as Dunhuang and Qi Baishi. Museums, artists, cultural celebrities, cultural tourism scenic spots, intangible cultural heritage and other cultural contents are actively exploring the opportunities for IP development, and through cultural creativity and design methods, they are integrating with related industries to seek a paradigm of aesthetics of life that can be creatively transformed. This workgroup will carry out relevant research and implementation with this as the core.
Workshop (1):Cultural IP and Industrial Integration Design
Tutor
Guo Yicheng, Distinguished Professor, Central Academy of Fine Arts, Graduate Tutor
Cai Duanyi, Department of Design and Media Art, College of Arts, Sichuan University, China
Language: Chinese
Keywords
Cultural IP, Industrial Integration, Product Design
Professional direction:
Fashion Design, Visual Design, Product Design, Cultural Tourism Products
Task Description:
Cultural IP can deeply explore the core elements of culture and refine its content. Cultural celebrities, artists, museums, intangible cultural heritage, cultural tourism scenic spots, etc. are all important parts of my country's excellent culture. The cultural IP and industrial integration design workshop will lead everyone to explore the development strategies of cultural IP such as Chinese artist Qi Baishi, Southwest ethnic folk crafts, and Pingyao ancient city. By designing cultural and creative IP, we can enhance the transformation of industrial creativity and apply it to sustainable practical projects.
The instructors of the workshop have extensive experience in sustainable design for cultural heritage. A large number of preliminary results have been accumulated, which can provide corresponding design practice resources for participating students.
Class platforms
Tencent Meeting (Voov Meeting)
Workshop (2):Old Story 503 Cultural and Creative Industry Park IP Image Design
Tutor
Cao Huohong, Professor, Master's Tutor, School of Art and Design, Beijing Institute of Fashion Technology
Co-tutor
Li Jun, Chairman of Beijing Old Story Cultural Tourism Group Co., Ltd
Task Language: Chinese, English
Keywords
Cultural and Creative Industry Park, Cultural IP, IP Image
Professional direction:
Visual design, Service Solutions, Cultural and Tourism Products
Task Description:
IP image is the cultural identity of the cultural and creative industrial park, and it is also an important carrier for the operation and promotion of cultural and creative enterprises. This task adopts the method of "directed creation, selective implementation", and selects the "Old Story 503" Cultural and Creative Park as the object to carry out actual promotion and implementation of excellent programs. "Old Story 503" Cultural and Creative Park is located in Chaoyang District, Beijing, facing Olympic venues such as the Bird's Nest and Water Cube in the east. The theme of the Cultural and Creative Park is space science popularization and creative leisure and entertainment. Designers need to consider the advantages and characteristics of the enterprises settled in the creative park, combine the consumption needs of young people, study the cultural IP of the park, design the IP image, and display the IP image in various ways.
Class platforms
ZOOM
Registration link
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