工作坊报名入口
https://bift.mike-x.com/AuS5u
指导老师
王涛，北京服装学院服饰艺术与工程学院虚拟时尚教学部负责人
余一萌，中央美术学院设计学院时装方向召集人
张帆，北京服装学院服饰艺术与工程学院工业设计专业副教授
周小凡，北京服装学院服饰艺术与工程学院产品设计专业（鞋品设计）助理教授
柳婧，澳门城市大学创新设计学院助理教授
授课语言：中文
指导院校与网站
北京服装学院
中央美术学院
澳门城市大学
关键词
数字时尚、AIGC、城市空间设计、时尚产品设计、数字营销设计
预计产出内容
视觉设计、产品设计、交互设计、影视动画、空间设计、时尚设计、服务设计
工作坊群课题说明
本次数字时尚工作坊群的主题是“基于AIGC技术语境下探索数字时尚赋能的城市空间新风尚”。学员们将通过实地考察（CITY WALK）的方式，深入探索城市的各个角落，包括传统文化空间、潮流时尚空间、居民住所空间以及教育学习空间等，并运用AIGC与数字技术作为媒介，构建符合多维度空间概念下的城市数字时尚概念设计与营销路径。目标是设计出一系列数字时尚产品、空间及营销方案，并最终形成一套切实可行的城市数字时尚改造方案，旨在提升城市的数字化体验和时尚氛围，促进文化的传承与创新，以及增强社区的活力与凝聚力。
数字时尚工作坊分设定3个课题
课题一：数字时尚与传统文化空间
解读：本课题主要聚焦于数字时尚赋能传统文化空间创新表达，通过CIYT WALK方式，考察传统文化空间，如圆明园、故宫、颐和园、雍和宫等。通过设计符合特定空间的数字时尚产品，并构建数字展览展示的装置与空间概念呈现，以此展示新潮的视觉营销方案。课题组招募对中国传统文化有浓厚兴趣的学，并具备AIGC技术或3D数字技术或传统工艺技术或市场管理与团队合作能力。希望通过数字时尚技术重新解读传播传统文化。
课题二：数字时尚与潮流文化空间
本课题主要聚焦于数字时尚赋能潮流文化空间，通过CIYT WALK方式，考察潮流文化空间，如三里屯、The box、SKP、国贸、朝阳大悦城等。通过设计符合特定空间的数字时尚产品，并构建数字展览展示的装置与空间概念呈现，以此展示新潮的视觉营销方案。课题组希望招募对潮流与时尚文化感兴趣的学员，并具备AIGC技术或3D数字技术或时尚产品设计能力或市场营销能力。希望通过数字时尚技术重新解读潮流时尚文化。
课题三：数字时尚与生态文化空间
本课题主要聚焦于数字时尚赋能生态文化空间，通过CIYT WALK方式，考察生态文化空间，如亮马河、后海、奥林匹克森林公园、香山公园、玉渊潭公园等。通过设计符合特定空间的数字时尚产品，并构建数字展览展示的装置与空间概念呈现，以此展示新潮的视觉营销方案。课题组希望招募对城市生态文化感兴趣的学员，并具备AIGC技术或3D数字技术或时尚产品设计能力或市场营销能力。希望通过数字时尚技术重新解读城市生态文化。
往年数字时尚内容产出预览⬇️（仅供参考，具体以工作坊老师要求为准）
工作坊报名入口
https://bift.mike-x.com/AuS5u
Digital Fashion Workshop Group
Tutor
Wang Tao, Head of Virtual Fashion Teaching Department, School of Costume Art and Engineering, Beijing Institute of Fashion Technology
Yu Yimeng, Convener of Fashion Direction, School of Design, Central Academy of Fine Arts, China
Zhang Fan, Associate Professor, Industrial Design Program, School of Fashion Arts and Engineering, Beijing Fashion Institute of Technology
Zhou Xiaofan, Assistant Professor, Department of Product Design (Footwear Design), School of Apparel Arts and Engineering, Beijing Fashion Institute of Technology
Ms. Jing Liu, Assistant Professor, School of Innovation and Design, City University of Macau
Kristian Steinberg
Iannis Bardakos
Language: Chinese
Instructing Institutions and Websites
Beijing Institute of Fashion Technology
Central Academy of Fine Arts
https://www.cafa.edu.cn/
City University of Macau
https://cityu.edu.mo/fhss/en/timetable/262/
Keywords
digital fashion, AIGC, urban space design, fashion product design, digital marketing design
Expected Output Content
visual design, product design, interaction design, film and animation, spatial design, fashion design, service design
Topic Description
The theme of this digital fashion workshop is ‘Exploring the new trend of digital fashion-enabled urban spaces based on the AIGC technology context.’ Through field trips (CITY WALK), the students will explore various corners of the city, including traditional cultural spaces, trendy fashion spaces, residential spaces, and educational spaces, and use AIGC and digital technology as a medium to build a digital fashion concept design and marketing path for the city that conforms to the concept of multi-dimensional space. The goal is to design a series of digital fashion products, spaces and marketing plans, and ultimately to form a set of practical urban digital fashion renovation plans, with the aim of enhancing the digital experience and fashion atmosphere of the city, promoting the inheritance and innovation of culture, and enhancing the vitality and cohesion of the community.
The Digital Fashion Workshop is divided into three topics
Topic 1: Digital fashion and traditional cultural spaces
Interpretation: This topic focuses on the innovative expression of traditional cultural spaces empowered by digital fashion. Through the CIYT WALK method, traditional cultural spaces such as the Yuanmingyuan, the Forbidden City, the Summer Palace, and the Yonghegong Temple will be investigated. By designing digital fashion products that fit a specific space, and constructing digital exhibition installations and spatial concepts, a new visual marketing solution is presented. The research group recruits students who have a strong interest in traditional Chinese culture and have AIGC technology or 3D digital technology or traditional craft technology or market management and teamwork skills. It is hoped that traditional culture can be reinterpreted and spread through digital fashion technology.
Topic 2: Digital fashion and trendy cultural spaces
This project focuses on digital fashion empowering trendy cultural spaces. Through CIYT WALK, it will examine trendy cultural spaces such as Sanlitun, The Box, SKP, Guomao, Chaoyang Joy City, etc. By designing digital fashion products that fit a specific space, and constructing digital exhibition installations and spatial concepts, a new visual marketing solution is presented. The research group hopes to recruit students who are interested in fashion and culture, and have AIGC technology or 3D digital technology or fashion product design capabilities or marketing capabilities. It hopes to reinterpret fashion culture through digital fashion technology.
Topic 3: Digital fashion and ecological cultural space
This project focuses on digital fashion empowering ecological cultural spaces. Through CIYT WALK, it will examine ecological cultural spaces such as Liangma River, Houhai, Olympic Forest Park, Fragrant Hills Park, and Yuyuantan Park. By designing digital fashion products that fit a specific space, and constructing digital exhibition installations and spatial concepts, a new visual marketing solution will be presented. The research group hopes to recruit students who are interested in urban ecological culture and have AIGC technology or 3D digital technology or fashion product design capabilities or marketing capabilities. It hopes to reinterpret urban ecological culture through digital fashion technology.
Registration link
https://bift.mike-x.com/AuS5u
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