Registration link
Tutor
Lefteris Heretakis (UK/Greece), Professor, Buckinghamshire New University, Professor, Royal College of Art, UK
Phil Cleaver (UK), Professor, Middlesex University, UK
Li Zhang (USA/China), Professor, Purdue University, USA
Emanuel Barbosa，Lecturer at ESAD - College of Art and Design, Portugal
Language：English
Instructing Institutions and Websites
Middlesex University
https://www.mdx.ac.uk/
Buckinghamshire New University
https://www.bucks.ac.uk/
San Jose State University
https://www.sjsu.edu/
Purdue University
https://www.purdue.edu/
ESAD - College of Art and Design
https://esad.pt/en/escola
Keywords
Branding, Colour Design, Poster Design, Illustration Design, Book Design
Topic Description
CEIDA, known as China-Europe International Design and Culture Association, was founded in Brussels, Belgium, where the European Union is headquartered, with the aim of bringing together university professors, designers, artists and other relevant people from China and Europe, and setting up a platform and bridge of exchange and learning for the relevant industry sectors.CEIDA's international mentor group members are specialised in the fields of brand design, product design, apparel design, spatial design, digital media art and so on, Digital Media Art, etc. We hope that every participant will be able to design the most satisfactory work in the workshop.
Workshop（1）：Designers Manifesto:The content is the message
Tutor
Lefteris Heretakis (UK/Greece), Professor, Buckinghamshire New University, Professor, Royal College of Art, UK
Language：English
Keywords
Art, Design, Typography, Storyboarding, Illustration, Animation, Moving image, Manifesto, Text, Image
Expecting Output:
Visual Design，Product Design，Service Plan
Topic Description
“Design is the method of putting form and content together. Design just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that is why it is so complicated.”
This workshop is designed to strengthen the sequential thinking ability of the participants using the traditional tools of design thinking of Heart, Heart, Eye coordination as pioneered by Herbert Bayer, repackaged by Tim Brown and Jacob Goldenberg of Insidethebox and presented as “Design Thinking”. The primary aim of this workshop is to unblock established ways of thinking, feeling and willing through a deep examination of their processes. What is Your Manifesto? Do you have a personal manifesto that you’d like to share? How about a manifesto that you’ve always admired?
The aim of the workshop is to create a series of sequential images that correspond to the manifesto that you have preferably written yourself in order to achieve best results/growth. We will be working from ideas to words to storyboard. The outcome is completely open ended and can take the form a book, a film/animation, a sculpture, etc. As designers, we must become media and platform agnostic. Due to the long duration of the workshop you will be expected to come up with a high-quality result and demonstrate the equivalent of two weeks of work. The aim of the workshop is to create a series of sequential images that correspond to the manifesto that you have preferably written yourself in order to achieve best results/growth. We will be working from ideas to words to storyboard. The outcome is completely open ended and can take the form a book, a film/animation, a sculpture etc. As designers, we must become media and platform agnostic. Due to the long duration of the workshop you will be expected to come up with a high-quality result.
Schedule
1st meeting September 12th 0600-0800 UK time.
Presentation/Introduction/Show & Tell/Understanding the brief. What is a Manifesto? Format. Proportion. Grid. Type. Images / first hand image acquisition. Storyboarding. Working method: Research- Ideas, Designers, Artists-Outcomes. Initial ideas/directions. From part 2 we will be always starting the class with a small presentation from each of the participants.
2nd meeting September 13rd 07:00-09:00 UK time.
Presentation of work/ideas from previous week. Storyboards! Further development of ideas/primary visual sources.
3rd meeting September 15th 07:00-09:00 UK time.
Presentation of work/ideas from previous week. Further development of ideas/primary visual sources.
Storyboards must be nearly complete. Please present variations on how to implement the ideas there.
4th meeting September 18th 07:00-09:00 UK time.
Presentation of work/ideas from previous week.
5th meeting September 21st 07:00-09:00 UK time.
Presentation of work/ideas from previous week.
Final meeting – presentations September 25th 07:00-09:00 UK time.
Presentation of work/ideas from previous week. Further development of ideas/primary visual sources. Printing/Editing/compiling of final outcome. Final crit-conclusion.
Extra tutorial times can be arranged until the 27th of September 2023
Workshop（2）：Emerging technologies Cookbook
Tutor
Phil Cleaver (UK), Professor, Middlesex University, UK
Language：English
Expecting output
2 – 4 spreads and front cover design of a cookbook
Topic Description
Designing a book which is not only visually stunning but showcases your creativity. You are the author of this book ; it contains recipes and visuals and it wants to be so interesting to you, you can’t stop playing/designing it. It can be a valuable addition to your portfolio but it is above all a personal project; something which you are interested in creating and designing. Designing a book involves acute attention
to detail – You need to know what your audience will be visually captured by, and put the time and effort into creating it as a piece of art in its own right.Nowhere other is this more true than in the design of cookbooks –of all the genres to design; cookbook design is truly one of the most interesting, and unique. This brief requires you to design / illustrate a cookbook. It can be typeset or hand written. Once you have decided what sort of cook book you would like to do, obtain the relevant recipes and list of ingredients from the internet. You can actively use emerging technologies to expand the range of
imagery and develop the concept of what a cookbook actually is.
If you want to add more, there’s no stopping you. Slipcases, fold-up posters, and inserts – anything you think will add to the experience of owning your cookbook. Visuals are very important. You can use anything from old botanical illustrations to editorial photography, prints or even collage. Remember
that you’re designing a cookbook, but don’t forget that food has history and culture within its own right, so if you think your book could do with the odd page or spread that visualises this, don’t be afraid to experiment.
Concepts: to explain what the core essence of the design idea
Draft design:for the students taking part to show and explain their concept of their Cookbook
Mid-term review: One to one crits of the students work, showing them ways to truly expand their design thinking and crystallize their ideas and concepts into stunning page design
Finalise their design: working in small groups review and suggest ways to polish the pages
Timing for sessions will be 1:00 - 3:00 pm UK
time (8:00 - 10:00 pm Beijing Time )
Workshop (3): User-Centered Innovative Design
Tutor
Li Zhang (USA/China), Professor, Purdue University, USA
Language：English / Chinese
Keywords
innovation design, user-centered design, information design, interaction design, service design, artificial intelligence
Expecting output
Visual Design，Product Design，Interaction Design，Film and Television Animation
In recent years, health issues have attracted much attention from the society globally. As designers, we have the responsibility to serve and contribute to society through design.
Contribute to the society through design. Students can choose a health or related topic as the starting point for their innovative design, and use their creativity to improve the health or quality of life of users.
Health and related issues include but are not limited to physical health, mental health, food, family, community, stress, work, friends, genes, exercise, etc.
etc. Presentations may include information design, interaction design, video and animation, apps, and wearable devices. This workshop encourages students to use
This workshop encourages students to be forward thinking and explore different mediums and methods to create innovative designs that serve the user community.
Ability to create product videos
Fluent in English or Chinese
Ability to use design software and digital interactive tools
Workshop (4): Design an identity and materials to support a local economy event
Tutor
Emanuel Barbosa，Lecturer at ESAD - College of Art and Design, Portugal
Language：English
Keywords
illustration, sustainability, experimental typography, print, packaging, identityKeywords: illustration, sustainability, experimental typography, print, packaging, identity
Expecting output
Visual Design，Product Design，Service Plan，Cultural and Tourism Products
Topic Description
Let's dive into the magic of small local businesses. You know, those cute shops and spots that are owned by people from our own neighborhoods. When we choose to support them instead of big national or international chains, something cool happens.
Picture this: When we buy stuff from these local gems, more of our money stays right here in our community. It's like a boomerang that comes back to us. This means our friends who run businesses get a boost, our neighbors who might be going through a tough time get some help, and our local farms get a thumbs-up too. It's like giving our community a high-five!
And guess what? These local businesses do things differently. They like to buy things from nearby, so things don't have to travel too far. That's good for the environment and our roads, because it means less traffic and pollution. They also set up shop in our town centers, so we don't have to drive all over the place. That's like a win-win for everyone.
But that's not all. When you walk into one of these local places, it's like entering a friend's house. The people working there really know what they're selling, and they want to get to know you too! It's not just about buying stuff – it's about connecting with the people behind the counter. They're like part of our community family.
So, let’s immagine an event that can give your local businesses a new chance, helping your community thrive. It will be like putting a smile on your neighborhood's face!
Enrollment Requirements
Experience in developing graphic projects
Trainees who can produce promotional motion graphic，
fluent in English，
Trainees who use Adobe Illustrator, Photoshop, InDesign (or similar software)
Class platform
Lark
Registration link
指导老师
Lefteris Heretakis(英国/希腊）， 英国新白金汉郡大学教授
Phil Cleaver（英国），英国米德塞克斯大学教授
张利（美国/中国），美国普渡大学教授
Emanuel Barbosa，葡萄牙马托西纽什艺术与设计学院兼职教授
授课语言：英文
指导院校与网站
英国米德塞克斯大学
https://www.mdx.ac.uk/
英国新白金汉大学
https://www.bucks.ac.uk/
美国圣何塞州立大学
https://www.sjsu.edu/
美国普渡大学
https://www.purdue.edu/
葡萄牙马托西纽什艺术与设计学院
https://esad.pt/en/escola
关键词
品牌建设、色彩设计、海报设计、插图设计、书籍设计
专业方向
书籍设计 、视觉设计 、产品设计 、品牌设计 、系列海报 、色彩应用、文旅设计
工作坊课题说明
CEIDA全称为中欧国际设计文化协会，成立于欧盟总部所在地比利时首都布鲁塞尔，旨在汇集来自中国和欧洲的大学教授、设计师、艺术家和其他相关人士，为相关行业领域搭建交流学习的平台与桥梁。CEIDA的国际导师团成员专业领域涉及品牌设计、产品设计、服装设计、空间设计、数字媒体艺术等。希望每一位学员均能在工作坊设计出自己心中最满意的作品的。
工作坊（1）：设计师宣言:内容即信息
指导老师
Lefteris Heretakis(英国/希腊）， 英国新白金汉郡大学教授
授课语言：英文
关键词
艺术、设计、排版、故事板、插图、动画、活动影像、宣言、文本、图像
专业方向
视觉设计、产品设计、服务方案
课题说明
“设计是将形式和内容结合的方法。设计就像艺术，定义有很多却不唯一。设计可以是艺术。设计可以是美学。设计是如此简单，所以但又如此复杂。”——保罗·兰德
每位杰出设计师都会有自己的设计目标，即设计宣言。如：蒂姆·布朗提出“设计思维”概念：以人为中心、以人为目的、以人为根本的设计宣言，密斯·凡德罗提出少就是多的设计宣言，威廉莫里斯提出了设计工作必须是集体活动的设计宣言。本工作坊将通过设计思维工具，加强学员的设计思维能力。通过对其深入研究，打破既有的思维定律，提出自己的设计宣言。最终产出结果将根据自己的设计宣言进行延伸，从想法到文字再到故事板。本工作坊重视设计思维，最终产出成果形式开放，可以是书籍、动画、雕塑等形式，希望学员做出满意的成果。
时间安排
第一次会议时间为英国时间9月12日6:00-8:00。
展示/介绍/展示/理解简报。你的宣言是什么?制定最初的创意/方向。
第二次会议，英国时间9月13日07:00-09:00。
展示上周的工作/创意。通过故事板进一步发展落实创意/主要视觉来源。
第三次会议，英国时间9月15日07:00-09:00。
展示上周的工作/创意。 进一步发展落实创意/主要视觉来源。
故事板必须接近完成。请就如何实施这些创意提出不同的意见。
第四次会议，英国时间9月18日07:00-09:00。
展示上周的工作/创意。
第五次会议，英国时间9月21日07:00-09:00。
展示上周的工作/创意。
最后一次会议：英国时间9月25日07:00-09:00。
展示上周的工作/创意。 进一步发展落实创意/主要视觉来源。印刷/编辑/排版最终成果。得出最终结论。
额外的辅导时间可以安排在2023年9月27日
工作坊（2）：新兴技术食谱
指导老师
Phil Cleaver（英国），英国米德塞克斯大学教授
授课语言：英文
关键词
趣味与游戏，视觉趣味，无枯燥设计，学习创意，探索，跳出框框，书籍设计与排版，实验排版&两种语言排版
专业方向
平面设计师，排版师，插画师，摄影师，艺术家
预期产出
一本烹饪书的封面及2到4页的版面设计
课题说明
书籍设计是一门学问，其需在视觉上给人冲击，将其变得有趣，彰显设计师的创造力。同时，需要敏锐关注细节——了解读者会被什么视觉吸引，而后投入时间和精力把它打造为一件艺术作品。作为一本烹饪书，食物本身就包含着深厚的历史和文化内涵，在该工作坊中可以使用任何形式的设计手段，不局限于古老的植物插图到编辑摄影、印刷品甚至拼贴画手写内页等内容，最终产出独具特色的实验性艺术书籍：一本有趣的烹饪书。
协作工具
想象力和视觉的能力，Adobe InDesign设计软件
指导计划
研究:这有一个45分钟的视觉演示，大量展示了烹饪书的视觉方法，希望这能激发创造力，并可以作为你的灵感和作品概念的起点。问答环节。如使用翻译，可以给出一小时的翻译时间。
概念:解释设计理念的核心本质。
初稿设计:让参与的学生展示和解释他们的烹饪书概念。
中期检查:对学生的作品进行一对一的评估，向他们展示如何扩展设计思维，并将想法和概念具体化为令人惊叹的页面设计。
完成他们的设计:小组工作，审查并提出润色页面的方法
课程时间是英国下午1:00 - 3:00
(北京时间晚上8:00 - 10:00)
工作坊（3）：用户为中心的创新设计
指导老师
张利（美国/中国），美国普渡大学教授
授课语言：英文 / 中文
专业方向
视觉设计、产品设计、交互设计、影视动画、信息设计、用户为中心设计
课题说明
贡献。同学们可选择一个健康或相关主题作为创新设计的起点，透过创意来改善用户的健康或生活质量。
健康及相关问题涉及但不限于身体健康，精神健康，食物、家庭、社区、压力、工作、朋友、基因、运动
等。呈现形式可包括信息设计，交互设计，影视动画，app 应用程序,可穿戴设备。此工作坊鼓励学生用
前瞻性思维探索不同的媒介和方法创作出服务于用户群体的创新设计。
工作坊（4）：设计支持地方经济活动的标识和材料
指导老师
Emanuel Barbosa，葡萄牙马托西纽什艺术与设计学院兼职教授
语言：英文
关键词
插图、可持续性、实验排版、印刷、包装、标识
专业方向
视觉设计、产品设计、服务方案、文旅产品
课题说明
在如今快速发展的城市化进程下，越来越多的年轻人进入城镇生活，这让地方的经济情况日渐低迷。然而，一般地方社区中的小店既能够联络乡里乡亲、商户之间的情感，又可以方便大家的生活，并且有利于减少交通拥堵和污染。本工作坊的目的是通过设计的手段，例如视觉设计，帮助传统小店宣传自己，为当地小店增添活力，带来新的机会并推动当地社区的繁荣发展。
招生要求
有图形项目开发经验
能够制作宣传动画，
英语流利，
使用 Adobe Illustrator、Photoshop、InDesign（或类似软件）的学员
上课平台
Lark
本站的部分案例配图来源于网络，由于溯源困难无法取得所有案例的图片授权，在此对原图片拥有者表示歉意！我们不会贩卖案例图片获取任何利益，如侵犯到您的权益，请与我们联系！
On this website, we used some images from the internet. We didn’t manage to get permission from all the owners due to communication channels. We apologise to the owners of the pictures. These images were never used in any profitable way. Please contact us if you need to removed the images!