指导老师
魏勤文，北京服装学院服饰艺术与工程学院虚拟时尚设计方向行政主任
授课语言：中文
协同导师
周小凡，北京服装学院服饰艺术与工程学院产品设计专业教师
王涛，助理教授，北京服装学院服饰艺术与工程学院虚拟时尚教学部专业教师
贺爽，讲师，清华大学 设计学在读博士
刘源，北京服装学院虚拟时尚专业教师
崔艺铭，北京服装学院服饰艺术与工程学院 产品设计专业助理教授
关键词
关系、拟态化设计、虚拟时尚、运动与潮流、可持续
专业方向
服装与服饰设计、产品设计、数字媒体艺术、动画、环境设计、视觉传达设计
工作坊课题说明
伴随着新一代数字技术的加速演进，全球数字资产数量呈现出井喷式暴增趋势，虚拟技术已在我们周遭驱动了巨大的产业变革，而作为青年一代的你，对虚拟时尚的未来有怎样的创想和思考呢？本课题基于“拟态化设计”思维和方法，将现实世界作为拟态研究对象，探讨“虚拟世界中人、物、空间构成关系”、“虚拟和现实孪生关系转化”、“现实中的运动因子在虚拟语境中的拟态延伸”等问题，引导课题成员建立多维数字观，理解虚拟设计作为独立语言所特有的差异性，思考新技术产生背景下的技术伦理，感受虚拟与现实的边界以及其作为媒介如何改变人类文化的认知方式。
补充理解与思考：①“拟态化设计”区别于生物学中“拟态”一词，相较于简单纯粹地模仿拟态对象的形态和外观，前者更关注通过严谨理性的调研分析从拟态对象中提取有价值的信息并使用设计语言进行转化。②虚拟时尚设计产品利用区块链技术在网上销售，最大限度地减少材料成本和浪费并降低了重复的风险，可谓是一个完美且正确的未来时尚发展方案。③元宇宙元年与运动潮流。2022年被称为元宇宙元年，从数字藏品的潮流传播属性和主要客群载体来看，运动潮流产业成为了元宇宙探索的先锋力量。公开资料显示，此前耐克就在Roblox上打造了「Nikeland」，并内置体育主题小游戏，同时出售数字虚拟鞋、服装和配饰等。与中国李宁达成合作的「无聊猿」，是全球最知名的数字藏品（NFT）头像项目之一，于2021年发行一万张，包括周杰伦、贾斯丁·比伯、奥尼尔等在内的各界名人都是其买家，依靠这些先锋人物的背书，「无聊猿」成为了数字藏品（NFT）界的顶流，吸引到无数年轻人追随。④根据相关预测统计，全球数字资产管理（DAM）市场规模或将2022年的42亿美元，增长到2027年的80亿美元，复合年增长率为13.6%。⑤相关报告显示，预计2025年全球联网设备将超750亿，届时，作为底层支持基础的电力、能源、硬件损耗等问题或将成为虚拟和现实世界中新的不可持续难题。
产出结果
数字时尚产品、虚拟影像、宣传视频
指导计划
调研阶段（0916-0919）
-任务布置（收集案例、查阅归纳文献）
-初步梳理草案
草案设计（0920-0922）
-草案设计是否具备理论和研究依据？
-草案设计价值评估
中期检查（0923）
深化设计（0924-0928）
-制作产品设计方案
-制作相关宣传视频
最终成果提交（0929-0930）
最终答辩（1002）
指导时间
0918、线上会议、21:00-23:00（120分钟）
0920、线上会议、21:00-23:00（120分钟）
0924、线上会议、21:00-23:00（120分钟）
其他非固定指导时间将透过微信通知
Tutor
Wei Qinwen
Executive Director of Virtual Fashion Design Direction
Language: Chinese
Co-tutor
Zhou Xiaofan,
Teacher of Product Design, School of Fashion Art and Engineering, Beijing Fashion Institute of Technology
Wang Tao
Assistant Professor, Virtual Fashion Teaching Department, School of Fashion Art and Engineering, Beijing Fashion Institute of Technology
He Shuang
Lecturer, PhD in Design, Tsinghua University
Liu Yuan
Teacher of Virtual Fashion, Beijing Fashion Institute
Cui Yiming
Assistant Professor, Product Design, School of Fashion Art and Engineering, Beijing Fashion Institute of Technology
Keywords
relationships, mimetic design, virtual fashion, movement and trends, sustainability
Professional direction
Fashion and Costume Design, Product Design, Digital Media Art, Animation, Environmental Design, Visual Communication Design
Topic Description
With the accelerated evolution of the new generation of digital technology, the number of digital assets around the world has shown an explosive increase, and virtual technology has driven huge industrial changes around us. As a young generation, what are your ideas and thoughts on the future of virtual fashion? This project is based on "mimetic design" thinking and methodology, taking the real world as the object of mimetic research, exploring "the relationship between human, object and space composition in the virtual world", "the twin relationship between virtual and real transformation " The project members are guided to establish a multidimensional digital view, understand the differences of virtual design as an independent language, consider the ethics of technology in the context of new technologies, and feel the boundary between virtual and real and how it changes the way human culture is perceived as a medium.
Additional understanding and reflection: 1) The term 'mimetic design' differs from the term 'mimetic' in biology in that it is more concerned with extracting valuable information from a mimetic object through rigorous and rational research and analysis than simply imitating the form and appearance of a mimetic object, and the former is more concerned with extracting valuable information from mimetic objects through rigorous research and analysis and translating it using design language. 2) Virtual fashion design products are sold online using blockchain technology, minimising material costs and waste and reducing the risk of duplication, making it a perfect and correct solution for the future of fashion. 3) The meta-universe year and sports trends. 2022 is called the meta-universe year, and from the perspective of the trend spreading properties of digital collections and the main clientele carriers, the sports trend industry has become a pioneering force in the exploration of the meta-universe. Publicly available information shows that Nike has previously created 'Nikeland' on Roblox with a built-in sports-themed mini-game, as well as selling digital virtual shoes, clothing and accessories. The 'Bored Ape', a partnership with China's Li Ning, is one of the world's most well-known digital collectible (NFT) avatar projects, releasing 10,000 copies in 2021. Celebrities from all walks of life, including Jay Chou, Justin Bieber and O'Neal, are among its buyers, and relying on the endorsement of these pioneers, the 'Bored Ape' has become a top stream in the digital collectible (NFT) world, attracting countless young people to follow. ④According to relevant forecast statistics, the global digital asset management (DAM) market size may grow from US$4.2 billion in 2022 to US$8 billion in 2027, at a compound annual growth rate of 13.6%. ⑤ According to relevant reports, the global connected devices are expected to exceed 75 billion by 2025, by which time the issues of power, energy and hardware wear and tear, which are the underlying support base, may become the new unsustainable challenges in the virtual and real world.
Output results
digital fashion products, virtual images, promotional videos
Registration link
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