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2020DDM 马拉松即兴直播间 Marathon Live Jam

· 马拉松即兴直播间
谢谢老天我还过得挺好
Thank God I'm Doing Pretty Well

北京设计周期间最酷最时尚的国际设计工作坊

The coolest design workshop during Beijing design week

作为北京设计周的重要学术活动之一,设计马拉松是由北京服装学院和国内外 多所高校联合举办的大型设计竞赛工作坊。自2016年开始至今已经历时四年, 累计报名学员约600人,覆盖院校超过100所。设计马拉松致力于推动企业与学 术共赢,能快速集结师生与专家,一起为企业棘手的设计问题找到解答!也为 输出企业所需设计人才提供有效渠道。

As one of the most significant academic activities of Beijing Design Week, Design Day Marathon (DDM) is a major international competition jointly held by Beijing Institute of Fashion Technology and many other universities domestic and overseas. It has been four years since 2016, with about 600 participating students, covering more than 100 institutions. Committed to promoting a win-win situation between enterprises and academia, Design Day Marathon allows teachers, students and experts in the industry gather together to brainstorm and find solutions to design problems of enterprises and institutions. It also provides an effective channel of design talents for enterprises.

今年,让我们来发掘线上生活中的福祉

This year, let’s discover our wellness during ONLINE life

受到疫情影响,整个春季我们透过互联网在线工作。对于目前正工作与上课的 您,想必能感受到自己犹如“网红直播”,面对镜头无畏无惧侃侃而谈。鉴于 此,我们打算将2020年设计马拉松设定为直播带货(知识干货)的形式,推出 短平快的网红知识节目,介绍个人或者组织如何在2020年靠着强大的适应力, 让工作与生活变得更美好。
这种多节目融合的工作坊形态,就是今年的马拉松即兴直播间(Marathon Live Jam)。它就如同一个开放、趣味而流动的市集,导师或院校可自行申请 1-2个小时的直播节目,挂在九月中旬设计马拉松活动的时间段里成为一个“节 目摊位”。我们会依托推流平台Streamyard或者OSB开展直播,内容将推流至 中国与国际主要流媒体平台。

During the pandemic, we have moved our daily operations and teachings online. Therefore, you must feel that you are more and less like a “Internet Celebrity". In view of this, we are planing to set Design Day Marathon 2020 as a "Live Broadcast" workshop and launch a knowledge-based online program with the theme of “Thank God I'm Doing Pretty Well”to show your resilience of work and living during the past days of 2020.
We name this multi-programs workshop as Marathon Live Jam. It's like an open, fun and mobile market. Individual teachers or schools can apply for a 1-2 hours program upon request, and host a "program booth" during the Design Day Marathons in mid-September.We will rely on platforms either Streamyard or OSB for broadcasting, and the content will be pushed to the main streaming platforms both China and Worldwide.

移动直播、工作坊、音乐秀、圆桌会议,内容由你定!

Mobile Workshop, Live Music, Panel Discussion. You decide!

如果说,场地的不确定、出行的不确定、内容的多变性是今年马拉松的挑战, 那么反过来,这也将是一个绝佳机会,让老师们能够利用直播媒体来主持知识 型的节目,结合热点话题带出有趣的节目,如:疫情生活方式,远程工作平台 分享、Hands-on教学、虚拟圆桌会议、直播带货、数字教学工具分享等。

If the uncertainty of the venue, travel, and the variable contents are the challenges of this year's marathon, then those will be a great opportunity for teachers to use live media to host knowledge-based programs as well, combining hot topics with interesting programs such as: Lifestyle During Pandemic, Remote Work Platforms, Hands-on Video Shooting Tutorial, Virtual Roundtables, Live Commerce, Digital Education Tools Sharing, etc.

在线大合唱 / online chorus

此图截取自“我们是一家人2020”
The snapshot is cited from We are the World (2020)

关心长辈行动 / caring for elders

此图截取自“韓勾ㄟ金針菇 찐쩐꾸”

The snapshot is cited from Korean Enoki

设计师挑战 / designer challenge

此图截取自“Dezeen 虚拟设计节”
The snapshot is cited from Dezeen Virtual Design Festival

分享幸福故事 / share stories

此图截取自“JR Lee Radio”
The snapshot is cited from JR Lee Radio

直播产品 / sell design products

此图截取自“猫眼儿观世界”
The snapshot is cited from Cat's Eye Viewing the World

马拉松特色 / DDM features

节目可由院校组织,活动简单执行

Host your show by representing Schools or Institutes

我们将有中文与英文两个终端直播渠道。即使老师们不熟我们推荐的 Streamyard直播平台,也可透过ZOOM或者腾讯视频来完成节目。目前我们已 经进行完了内部测试,确保无任何问题。

We will have two live channels in Chinese and English. Even if the teachers are not familiar with the Streamyard platform we recommend, the program can be completed through ZOOM or Tencent Meeting. At present, we have completed internal testing to ensure that there are no problems.

范例 / Sample :Sustainable Lifestyle Food by Curtin University

*Host can be an institute of organization

节目可由老师个人组织,师生参与如同策展

Host your show by representing individuals

参与者能在线看到来自不同国家、不同文化背景、不同职业身份的师生们展现 出“可玩”、“可逛”、“可看”的活动。结合热点“地摊经济”,成为一次 接地气、有生活气息、生动有趣前沿的工作坊。

Participants are able to see that teachers and students from different countries, cultural backgrounds and professions exhibit playable and enjoyable activities. Combined with the hotspot “Stall Business", it will be a down-to-earth, lively, interesting and cutting-edge workshop.

范例 / Sample:Sleep & Wellness by Prof. Zhaochen Ding

*Host can be a professor or individuals

投入筹备时间与参与执行时间线短

Less time involvement for preparation and execution

我们将在七月底之前收集老师或学校提出的节目方案,并给予充分的时间进行 准备。目前暂定每个节目为1-2个小时。2020年设计马拉松的活动将于两天内 完成,时间为九月中旬的周六、日 10:00 - 22:00。

We will collect the program plans proposed by the teachers or schools before July, and give a sufficient time to prepare. Each registered program is 1-2 hours. The entire design marathon in 2020 will be completed within two days, from 10:00 to 22:00 on Saturday and Sunday in mid-September.

时间表范例 Sample Schedule for Sept.19 & 20

*Program can be hosted both Chinese and English

活动安排 / schedule

拟邀单位 / perspective hosts

本列表按笔画排序,并持续增加中 !
Further Invited hosts will be added !

中国传媒大学
中央美术学院
中央音乐学院
北京印刷学院
北京工业大学
北京师范大学
北京服装学院
北京科技大学
北京邮电大学
南京信息工程大学
印尼建国大学
台湾中原大学
天津南开大学
广州美术学院
澳大利亚科廷大学
澳门理工学院
美国托马斯杰斐逊大学
西安欧亚学院
西班牙赫罗纳大学
韩国国民大学
韩国弘益大学
韩国祥明大学
马来西亚多媒体大学
鲁迅美术学院

中国生活方式设计研究院

上海市老龄科学研究中心

美国卡内基梅隆大学娱乐科技中心

台北医学大学睡眠研究中心

德国国际睡眠科学与科技协会

德国Diconium数字方案

新华网融媒体未来研究院

西南交通大学国际老龄研究院

清华大学中意设计创新基地

Beijing Institute Of Graphic Communication
Beijing Institute of Fashion Technology
Beijing Normal University
Beijing University of Posts and Telecommunications

Beijing University of Technology
Central Academy Of Fine Arts

Central Conservatory of Music

Chung Yuan Christian University

Communication University of China

Curtin University, Australia
Hongik University, Korea
Kookmin University, Korea
LuXun Academy of Fine Arts
Macao Polytechnic Institute
Multimedia University, Malaysia
Nanjing University of Information Science & Technology

Nankai University
Sangmyung University, Korea
The Guangzhou Academy of Fine Arts

Thomas Jefferson University, USA
Universitas Bina Nusantara, Indonesia

University of Girona, Spain
University of Science and Technology Beijing

Xi'an Eurasia University

Carnegie Mellon University Entertainment Technology Center

China Lifestyle Design Institute
Diconium digital solutions GmbH
Future Media Convergence Institute
International Sleep Science and Technology Association

Shanghai Aged Science Research Center
Intl. Interdisciplinary Institute on Aging
Taipei Medical University Sleep Research Center

Tsinghua University China-Italy Innovation Hub

我们非常荣幸邀请您参与本次设计马拉松,并成为本次活动主办方之一。
We are very pleased to invite you to 2020 Design Day Marathon and to be one of the co-hosts.

扫码提交您的节目

Submit Your Marathon Program

咨询 / Inquiry:info@designmarathon.cn

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