指导老师
宁兵,副教授,北京服装学院/艺术设计学院/数字媒体艺术
马官正,讲师,南京信息工程大学/艺术学院/数字媒体艺术
授课语言:中文
关键词
冬奥会、中国文化、北京印象、社交传播、游戏化
专业方向
数字媒体、交互设计、信息设计、游戏设计
工作坊课题说明
2022北京冬奥会是举世瞩目的体育赛事,正值中国春节假期。为了传播和普及冰雪项目运动的知识,共赏冬奥的魅力,本课题利用微信平台的社交性和传播力,为全民健身、全民共赏的奥运赛事服务,打造系列互动公益产品。
产出结果
互动小程序/H5的原型、概念视频
指导计划
现场即兴直播间并且第一次与学生见面(0911-0912)
调研阶段(0916-0919)
-任务布置(收集案例、查阅归纳文献)
-初步梳理草案
例如:
-冬奥会赛事项目知识、信息
-奥运精神、文化共性
-如何讲述北京冬奥故事、中国特色
草案设计(0920-0922)
-整体规划、特色和爆点
-草案设计是否具备传播价值?
中期检查(0923)
-按照规范提交PPT与视频
深化设计(0924-0928)
-制作产品互动原型
-制作相关概念视频
最终成果提交(0929-0930)
-提交小组最终设计成果PPT与视频
最终答辩(1002)
-按照规范汇报PPT与视频
参考案例
北京2022年冬奥会和冬残奥会体育图标
Tutor
Ning Bing
Associate Professor, Digital Media Art, School of Art and Design of Beijing Institute of Fashion Technology
Ma Guanzheng
Lecturer, Department of Digital Media, Nanjing University of Information Science and Technology
Language: Chinese
Instructing Institutions and Websites
Beijing Institute Of Fashion Technology
Nanjing University of Information Science and Technology
Keywords
Olympic Winter Games, Chinese Culture, Beijing Impression, Social Communication, Gamification
Professional direction
Digital Media, Interaction Design, Information Design, Game Design
Topic Description
The 2022 Beijing Winter Olympics is a world-renowned sports event, which falls on the Chinese New Year holiday. In order to spread and popularize the knowledge of snow and ice sports, and appreciate the charm of the Winter Olympics, this project uses the sociability and communication capabilities of the WeChat platform to create a series of interactive public welfare products for the Olympic Games that are fitness for the whole people to exercise and enjoy.
Output results
Interactive Mini Program/H5 Prototype, Concept Video
References
Sports icons for the Beijing 2022 Winter Olympics and Paralympics
Registration link
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