指导老师
王薇，北京服装学院副教授，全国教育书画协会高等美术教育分会理事，中国工艺美术协会设计创新委员会副主任委员
吴青蔓，北京服装学院教师
刘小奇，北京服装学院教师
乌根巴雅尔，设计师、当代艺术家；神户艺术工科大学，视觉设计专业硕士；艺术工学博士；鹿石（北京）文化传播有限公司特约签约设计师
佟玲，中央美术学院艺术硕士 ；工作于中央美术学院国家数字媒体中心；北京国奥芳华教育咨询有限公司艺术总监
张少波，中国设计师沙龙常务理事，北京新界丹青文化艺术发展有限公司 创始人、品牌总监
授课语言：中文
关键词
中轴线文化、传承创新、服装服饰设计、产品设计、系统设计
专业方向
时尚设计、产品设计、服务设计
工作坊群课题说明
“北京中轴线”北起钟鼓楼，向南经过万宁桥、景山、故宫、天安门广场、正阳门，至永定门，贯穿北京老城南北，全长约7.8公里。其发展演变与北京老城同步，创始于元代，形成、完善于明清至近现代，历经七百五十余年，是中国现存最长、保存最为完整的传统都城中轴线，被认为是中国都城中轴线规划发展成熟的典范之作。近8个世纪的时代变迁中，北京中轴线始终秉承“中正和合”的文化传统，彰显传统与现代、物质与精神的有机结合；北京中轴线始终秉承“多元一体”的治理理念，见证多民族文化习俗与生活方式交汇融合。
北京中轴线文化主题设计工作坊群以北京中轴线申请世界文化遗产为背景，集合对此主题有着浓厚兴趣的设计师、艺术家、专家学者授课、学习共同探讨。在工作坊群中，成员们通过讨论、研究、分享和合作的方式，探索北京中轴线的文化内涵，挖掘其独特的价值和意义，并尝试将其转化为具有创意和设计感的作品和项目。
上课形式
以线上形式为主，“时尚中轴线——以纸为媒 身体、时尚、纸、中轴线文化“暂定部分内容会在北京服装学院校内线下进行。选报工作坊但不能线下参与的同学，也可以通过线上方式同步学习。此外，各工作坊具体辅导周期和时间将由组内老师们协调后确定，达到参与最大化。
工作坊（1）：以纸为媒—基于身体与时尚主题的纸媒工作坊
指导老师
王薇，北京服装学院副教授，全国教育书画协会高等美术教育分会理事，中国工艺美术协会设计创新委员会副主任委员
乌根巴雅尔，设计师、当代艺术家；神户艺术工科大学，视觉设计专业硕士；艺术工学博士；鹿石（北京）文化传播有限公司特约签约设计师
佟玲，中央美术学院艺术硕士 ；工作于中央美术学院国家数字媒体中心；北京国奥芳华教育咨询有限公司艺术总监
语言：中文
关键词
中轴线文化、传承创新、服装服饰设计、产品设计、纸媒
专业方向
时尚设计、产品设计、文旅产品、以纸为媒才的服装小样和打版
课题说明
时尚中轴线——时尚设计与纸媒材工作坊"是一门以北京中轴线文化为背景的时尚设计工作坊。通过结合中轴线的历史、现状和未来发展，与时尚设计相互交融，探索创新的时尚设计理念与技术。工作坊探索将中轴线的元素融入时尚设计中，以纸艺术为媒材和元素，突出国际化与未来感，探索与北京文化和城市形象相契合的时尚作品。本课程旨在启发学生的创造力，提供设计与制作技能，探索服装服饰与纸媒材的设计潜力，以互动式学习为基础，培养学生跨学科思维和创新能力。
课程亮点：
1.强调北京中轴线文化：本课程将着重介绍北京中轴线的文化背景、历史意义和建筑特色。通过学习中轴线的元素和灵感，探索如何将中轴线的文化与时尚设计相结合，创造出具有独特魅力和文化价值的服装与纸媒材设计作品。
2.强调时尚、国际化与未来：本课程将帮助学生了解时尚行业的最新趋势和国际化发展。学生将研究时尚品牌与设计师的案例，并探索未来时尚趋势，以及如何在设计中融入可持续性和创新概念。
3.强调纸艺术：纸是一种具有悠久历史和丰富文化内涵的材料，在设计中有着广泛的应用。本课程将介绍不同类型的纸材和纸艺术技巧，学生将学习如何将纸材应用到服装服饰和媒体设计中，创造出独特的效果和表现形式。学生讲学习创意设计的基本原理和方法，包括灵感搜集、概念开发和设计表达，将探索将不同类型的纸材、纸艺术技巧在服装服饰和时尚设计中的应用。
4.团队合作与展示：鼓励学员进行团队合作项目，并组织展示活动，让学生有机会展示他们的设计成果。培养创新思维和团队合作能力，并创作出独特的时尚与纸介质设计作品，展示个人创意和艺术表达。
招生要求
较强的手工实操能力、较强的时尚设计触觉
上课平台
腾讯会议（Voov Meeting）
线上形式为主，暂定部分内容会在北京服装学院校内线下进行
工作坊（2）：中轴之旅——国潮眼镜设计工作坊
指导老师
吴青蔓，北京服装学院教师
刘小奇，北京服装学院教师
语言：中文
关键词
紫禁城文化、国潮眼镜、时尚设计、文化交融
专业方向
时尚设计、产品设计
课题说明
在当今社会，时尚产业已经成为了一个重要的文化表现形式，而眼镜作为时尚产品的重要组成部分，其设计也成为了人们关注的焦点。中国最早的眼镜是在15世纪由外国使臣进贡而来，从眼镜的产品形态进入到中国初始，便与中轴线有着千丝万缕的联系。国潮眼镜作为一种新兴的时尚配饰，在跨文化研究领域具有重要的价值，它体现了东西方文化的交融。
中轴线是中国城市规划中的一条重要轴线，北起钟鼓楼，南至永定门，贯穿北京城区。这条历经千年的文化遗产不仅见证了北京城的发展变迁，更体现了中国传统文化的深厚底蕴和独特魅力。（中轴线点位从北到南：钟鼓楼——万宁桥——景山——故宫——社稷坛/太庙——端门——天安门——外金水桥——天安门广场建筑群——正阳门——先农坛/天坛——中轴线南段道路遗存——永定门）
本次工作营依托眼镜的产品形态，来探索中轴线的文化元素时尚表达，以及中西文化之间的互相影响与融合。以国潮眼镜的设计作为跨文化交流的桥梁，可以增进跨文化之间的理解与交流，可以体现中国时尚和文化的新高度，可以展现中国文化的独特魅力和自信，这是国潮眼镜的中轴文化研究中的重要价值。工作营依托企业实题，对接“2023深圳眼镜设计大赛”与“2023北京中轴线文化遗产传承与创新大赛”等，工作营成果产出择优进行产业转化，真正实现创意设计与商业的对接。
招生要求
会使用C4D建模工具（不作强制要求）、会使用3D建模及渲染软件（会用最好，不作强制要求）
上课平台
腾讯会议（Voov Meeting）
工作坊（3）：东方纹饰——中轴线上的龙纹研究与设计应用
指导老师
张少波，中国设计师沙龙常务理事，北京新界丹青文化艺术发展有限公司 创始人、品牌总监
协同导师
王薇，北京服装学院副教授，全国教育书画协会高等美术教育分会理事，中国工艺美术协会设计创新委员会副主任委员
语言：中文
关键词
龙纹研究、龙纹设计、产品设计、服饰设计、文创设计
专业方向
视觉设计、产品设计、服务方案
课题简介
“龙图腾”是中华民族具有代表性的图腾纹样，其产生和发展随着不同时期人们审美认知的变化，附与不同器物上的龙图案，其造型和象征意义也有着不同的变化。此次针对北京中轴线沿线七公里的范围，选择典型性点位进行针对性的龙纹研究，不仅涵盖了中国古代宫廷的“龙”，也包含了民俗非遗的“龙”。探悉北京中轴线的龙图腾并进行设计，有利于设计师对“龙”这一典型中国传统纹样的内涵赋予其新的思考和创意，通过对其再设计的方式应用于服饰和文创产品等。
上课平台
腾讯会议（Voov Meeting）
ZOOM
钉钉视频会议
Beijing Central Axis Fashion Workshop Groups/Beijing Central Axis Fashion Workshop Groups
Tutor
Wang Wei, teacher at Beijing Institute of Fashion Technology, director of the Higher Art Education Branch of the National Educational Calligraphy and Painting Association, and deputy director of the Design Innovation Committee of the China Arts and Crafts Association.
Wu Qingman, teacher at Beijing Institute of Fashion Technology.
Liu Xiaoqi, teacher at Beijing Institute of Fashion Technology.
Ugenbayar, Designer, Contemporary Artist; Ph.D. in Art and Engineering; Designer contracted by Deerstone (Beijing) Culture Communication Co.
Tong Ling, Master of Fine Arts, Central Academy of Fine Arts (CAFA); works at the National Digital Media Center of CAFA; Art Director, Beijing Guo'ao Fanghua Education Consulting Co.
Zhang Shaobo, Executive Director of China Designer Salon, Founder and Brand Director of Beijing New Territories Danqing Culture and Art Development Co.
Language: Chinese
Keywords
fashion design, product design, service design
Topic Description
The "Beijing Central Axis" starts from the Bell and Drum Tower in the north, passes through Wanning Bridge, Jingshan, the Forbidden City, Tiananmen Square, Zhengyangmen, and Yongdingmen in the south, running through the north and south of the old city of Beijing, with a total length of about 7.8 kilometers. Its development and evolution are synchronized with the old city of Beijing. It was founded in the Yuan Dynasty, formed and perfected in the Ming and Qing Dynasties to modern times. After more than 750 years, it is the longest and most complete traditional central axis in China. It is a model of the mature development of the central axis planning of the capital. In the past eight centuries of changing times, Beijing Central Axis has always adhered to the cultural tradition of "Zhongzheng Harmony", highlighting the organic combination of tradition and modernity, material and spiritual; Cultural customs and lifestyles meet and blend.
Beijing Central Axis Cultural Theme Design Workshop Group takes Beijing Central Axis' application for world cultural heritage as the background, and gathers designers, artists, experts and scholars who are interested in this theme to teach and discuss together. In the workshop group, members explore the cultural connotation of Beijing's central axis through discussion, research, sharing and cooperation, dig out its unique value and significance, and try to transform it into creative and design works and projects .
Workshop（1）：Using Paper as Medium - Body, Fashion, Paper, Central Axis Culture
Tutor
Wang Wei, teacher at Beijing Institute of Fashion Technology, director of the Higher Art Education Branch of the National Educational Calligraphy and Painting Association, and deputy director of the Design Innovation Committee of the China Arts and Crafts Association.
Ugenbayar, Designer, Contemporary Artist; Ph.D. in Art and Engineering; Designer contracted by Deerstone (Beijing) Culture Communication Co.
Tong Ling, Master of Fine Arts, Central Academy of Fine Arts (CAFA); works at the National Digital Media Center of CAFA; Art Director, Beijing Guo'ao Fanghua Education Consulting Co.
Language：Chinese
Keywords:
Central Axis Culture, Inheritance and Innovation, Clothing Design, Product Design, System Design
Professional Direction
Fashion design, product design, cultural tourism products, clothing samples and pattern making using paper as a medium
Topic Description
"Fashion Central Axis—Fashion Design and Paper Media Workshop" is a fashion design workshop with the background of Beijing Central Axis culture. By combining the history, current situation and future development of the central axis, blending with fashion design, exploring innovative fashion design concepts and technologies. The workshop explores the integration of the elements of the central axis into fashion design, uses paper art as the medium and elements, highlights internationalization and futuristic sense, and explores fashion works that fit Beijing's culture and city image. This course aims to inspire students' creativity, provide design and production skills, explore the design potential of clothing and paper media, and cultivate students' interdisciplinary thinking and innovation ability based on interactive learning.
Course highlights
1. Emphasize the culture of Beijing's central axis: This course will focus on introducing the cultural background, historical significance and architectural features of Beijing's central axis. By learning the elements and inspiration of the central axis, explore how to combine the culture of the central axis with fashion design to create clothing and paper media design works with unique charm and cultural value.
2. Emphasis on fashion, internationalization and the future: This course will help students understand the latest trends and international developments in the fashion industry. Students will research cases of fashion brands and designers, and explore future fashion trends, as well as how to incorporate sustainability and innovation concepts in design.
3. Emphasis on paper art: Paper is a material with a long history and rich cultural connotations, and it is widely used in design. This course will introduce different types of paper materials and paper art techniques, students will learn how to apply paper materials to clothing apparel and media design to create unique effects and expressions. Students will learn the basic principles and methods of creative design, including inspiration collection, concept development and design expression, and will explore the application of different types of paper materials and paper art techniques in clothing and fashion design.
4. Teamwork and presentation: Encourage students to carry out teamwork projects and organize presentations to give students the opportunity to showcase their design results. Develop innovative thinking and teamwork skills, and create unique fashion and paper media design works that showcase personal creativity and artistic expression.
Enrollment Requirements
Students with strong manual operation ability, strong sense of fashion design
Class platforms
Tencent Conference (Voov Meeting), offline teaching in Beijing Institute of Fashion Technology
class form
Mainly in online, tentative part of the content will be held offline in Beijing Institute of Fashion Technology. Students who choose to apply for the workshop but cannot participate offline can also study online simultaneously. In addition, the specific counseling cycle and time of each workshop will be determined by the teachers in the group after coordination to maximize participation.
Workshop（2）：A Journey to the Central Axis——China-Chic Glasses Design Workshop
Tutor
Wu Qingman, teacher at Beijing Institute of Fashion Technology.
Liu Xiaoqi, teacher at Beijing Institute of Fashion Technology.
Language：Chinese
Keywords
Forbidden City Culture, Guochao Glasses, Fashion Design, Cultural Blending
Professional direction
fashion design, product design
Topic Description
In today's society, the fashion industry has become an important form of cultural expression, and glasses, as an important part of fashion products, their design has also become the focus of people. The earliest glasses in China came from foreign envoys as tribute in the 15th century. From the product form of glasses to the beginning of China, they are inextricably linked with the central axis. China-Chic glasses, as a new fashion accessory, are of great value in the field of cross-cultural research, reflecting the blending of Eastern and Western cultures.
The central axis is an important axis in China's urban planning, Beijing's central axis starting from the Bell and Drum Tower in the north, ending at Yongdingmen in the south, and running through the urban area of Beijing. This thousand-year-old cultural heritage not only witnesses the development and changes of Beijing, but also reflects the profound heritage and unique charm of Chinese traditional culture. (Central axis points from north to south: Bell and Drum Tower—Wanning Bridge—Jingshan—Forbidden City—Sheji Altar/Ancestor Temple—Duanmen—Tiananmen—Waijinshui Bridge—Tiananmen Square buildings—Zheng Yangmen—Xiannongtan/Tiantan—Road remains in the southern section of the central axis—Yongdingmen)
This work group relies on the product form of glasses to explore the fashion expression of cultural elements on the central axis, as well as the mutual influence and integration between Chinese and Western cultures. Taking the design of China-Chic glasses as a bridge for cross-cultural communication can enhance cross-cultural understanding and communication, reflect the new height of Chinese fashion and culture, and show the unique charm and confidence of Chinese culture. This is an important value in the research of the axis culture of China-Chic glasses. Relying on the real problems of enterprises, the workshop will connect with the Shenzhen 2023 Beijing Central Axis Cultural Heritage Inheritance and Innovation Competition and the Henggang Optical Contest IGC, etc. The results of the workshop will be selected for industrial transformation, truly realizing the connection between creative design and business.
Enrollment Requirements
Can use 3D modeling and rendering software__ (knowledge is best, not mandatory)
Class platforms
Tencent Meeting (Voov Meeting)
Workshop (3): Oriental Ornament - Research and Design Application of Dragon Patterns on the Central Axis
Tutor
Zhang Shaobo, Executive Director of China Designer Salon, Founder and Brand Director of Beijing New Territories Danqing Culture and Art Development Co.
Wang Wei, teacher at Beijing Institute of Fashion Technology, director of the Higher Art Education Branch of the National Educational Calligraphy and Painting Association, and deputy director of the Design Innovation Committee of the China Arts and Crafts Association.
Language：Chinese
Keywords
Dragon Pattern Research, Dragon Pattern Design, Product Design, Costume Design, Cultural and Creative Design
Professional Direction
Visual design, Product design，service solutions
Topic Description
"Dragon totem" is a representative totem pattern of the Chinese nation, its generation and development, with the change of people's aesthetic cognition in different periods, attached to different artifacts on the dragon motifs, its shape and symbolism also have different changes. This time, for the seven-kilometer range along the Beijing Central Axis, typical points were selected for targeted dragon pattern research, covering not only the "dragon" of the ancient Chinese court, but also the "dragon" of folklore and non-legacy. Exploring the dragon totems of Beijing's central axis will help designers to give new thoughts and creativity to the connotations of "dragon", a typical Chinese traditional pattern, so that it can be better applied to contemporary design.
Enrollment Requirements
Trainees who can produce promotional videos，
Can use C4D modeling tools，
Others, can use various types of graphic software
Class platforms
Tencent Meeting (Voov Meeting)
ZOOM
Lark
Registration link
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