2022工作坊课题|Let's do it优雅的行为 /

Let's do it. Graceful behavior

授课语言:中文 / Language: Chinese​

· 2022设计马拉松
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指导老师

高原,副教授,硕导,南京信息工程大学艺术与科技系副教授、景观建筑学双硕士

马官正,讲师,南京信息工程大学数字媒体艺术系讲师、行为设计师、南京替我文化创意有限公司创始人

梅凌婕,美好心理CEO 创始人,美国康奈尔大学心理学硕士,著名社会心理学家《意志力》作者鲍迈斯特的中国学生

授课语言:中文

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指导院校与网站

南京信息工程大学

https://www.nuist.edu.cn

关键词

行为设计、行为心理学,劝导式设计、FBM模型、游戏

专业方向

产品设计、交互设计、心理学、环境设计

工作坊课题说明

行为贯穿于我们生活中的衣食住行,不同的行为会产生不同的影响。比如高盐的饮食行为会导致慢性疾病,甚至影响生命长度;乱丢垃圾的行为会影响生态环境,污染土壤及水资源;有趣的空间设计,可以让行人加快步行速度,减少交通拥堵。

通过设计改变用户的行为,对于设计师来说是一个极大的挑战,不仅要求设计师有强大的设计能力,而且需要设计师能够洞察用户动机,用设计的方式来触发用户行为的改变。本课题希望设计师可以通过简单而有力量的设计方案引导或改变用户的行为,使用户产生“优雅的行为”,通过行为的设计来解决一个社会性的难题。

产出结果

引导或改变用户行为的游戏设计、数字应用、视觉设计、空间设计、产品设计等均可

指导计划

调研阶段(0916-0919)

-找到需要通过改变行为来解决3个方向的社会性难题。筛选问题,集中对一个问题进行设计任务布置(收集案例、查阅归纳文献)

-初步梳理草案

草案设计(0920-0922)

-解决当前设计中最重要三个难点为何?

-草案设计是否具备传播价值?

中期检查(0923)

深化设计(0924-0928)

-制作产品或服务的设计方案

-制作相关宣传视频

最终成果提交(0929-0930)

最终答辩(1002)

指导时间

0918、线上会议、21:00-23:00(120分钟)

0920、线上会议、21:00-23:00(120分钟)

0924、线上会议、21:00-23:00(120分钟)

其他非固定指导时间将透过微信通知

参考案例

1- Tiny Habits: The Small Changes That Change Everything

福格行为模型 作者: [美]B.J.福格(BJ Fogg,PhD)

出版社: 湛庐文化/天津科技出版社出版年: 2021-10

-玄机设计学-改变人们行为的创意构思法

作者: [日]松村真宏 出版社: 中国人民大学出版社

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Tutor

Gao Yuan

Associate Professor, Master Supervisor,Associate Professor of the Department of Art and Technology, Nanjing University of Information Science and Technology, with a double master degree in Landscape Architecture

Ma Guanzheng

Lecturer,Lecturer of Digital Media Art Department, Nanjing University of Information Science and Technology,Behavior Designer,Founder of Nanjing For Me Culture and Creativity Co

Mei Lingjie

CEO, Founder of Meihao Psychology,Master of psychology, Cornell University, USA, Chinese student of Baumeister who is the author of the famous social psychologist Willpower

Language: Chinese

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Instructing Institutions and Websites

Nanjing University of Information Science & Technology

https://www.nuist.edu.cn

Keywords

Behavioral Design, Behavioral Psychology, Persuasive Design, FBM Model, Games

Professional direction

Product Design, Interaction Design, Psychology, Environmental Design

Topic Description

Behavior runs through our daily life. Different behaviors will have different effects. For example, high salt diet will lead to chronic diseases and even affect the length of life. Littering will affect the ecological environment and pollute soil and water resources. The interesting space design will speed up the walking speed of pedestrians and reduce traffic congestion.

It is a great challenge for designers to change user's behavior through design, which not only requires designers to have strong design ability, but also requires designers to have insight into user's motivation and trigger the change of user's behavior by design. Through this project, we hope that the designers can guide or change the user's behavior through simple and powerful design schemes, so that the user can have "graceful behavior" and solve a social problem through behavior design.

Output results

Game design,digital application,visual design,spatial design,product design that leads or changes user behavior are all acceptable

References

1- Tiny Habits: The Small Changes That Change Everything

Fogg Model of Behavior Author: BJ Fogg, PhD

Publisher: Zhanlu Culture/Tianjin Science and Technology Press, Year of Publication: 2021-10

- Mystery Design - Creative Ideas for Changing People's Behavior

Author: [Japanese] Naohiro Matsumura, Publisher: People's University of China Press

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