什么是设计马拉松？/ What is a Design Day Marathon?

作为北京设计周期间最重要的学术活动之一，设计马拉松是由北京服装学院和国内外高校联合举办的大型国际设计工作坊，活动内容的组成包含讲座、工作坊、展览等。自2016年开始至今已集结十多个国家百所高校共同参与，过程中累积学员超过7000人次。设计马拉松不仅是个为学校、教师、学生和行业界所提供的国际化设计教育平台，也是一个以讨论设计问题，分享设计抱负和产出高附加值方案的开放性设计交流平台。设计马拉松致力于透过不同活动促进企业与学术界的共赢，激发师生和从业者之间以不同角度思考设计痛点，鼓励透过跨学科方法和手段解决设计问题。此外，每届马拉松工作坊也都会积极地邀请行业专家指导学员们产出设计方案，为企业棘手的设计痛点找到解答，也为输出企业所需人才提供有效的渠道。

As one of the most important academic activities during Beijing Design Week, Design Day Marathon is a large-scale international design workshop jointly organized by Beijing Institute of Fashion Technology and domestic and foreign universities. The content of the event includes lectures, workshops, exhibitions, etc. Since 2016, it has gathered more than 100 universities from more than ten countries to participate, and has accumulated more than 7,000 students in the process. Design Day Marathon is not only an international design education platform for schools, teachers, students and the industry, but also an open design exchange platform for discussing design issues, sharing design aspirations and producing high value-added solutions. The Design Day Marathon is committed to promoting win-win between enterprises and academia through different activities, inspiring teachers, students and practitioners to think about design pain points from different perspectives, and encouraging design problems to be solved through interdisciplinary methods and means. In addition, each marathon workshop will also actively invite industry experts to guide the students to produce design solutions, find solutions to the difficult design pain points of enterprises, and provide effective channels for exporting talents needed by enterprises.

设计马拉松的目的为何？/ What is the purpose of the Design Day Marathon?

设计马拉松透过前沿的教学手段与设计工具，推动学生快速融入跨学科的知识学习，透过与传统不同的研究方法让设计教学翻转为“先学后教”模式，其三个目的分别是：

一、探索非常规的设计教学模式

与一般设计课程的产出不同，设计马拉松采取了非常短的时间来完成一个学期所产出的设计内容。过去一学期的设计课程有四个月，其中包含冗长的设计调研、设计草案、用户研究、设计成果等。学生们投入在设计任务上时间很长，因此他们面对课程产出的心态也较为松散，这也导致学期末成并不如预期的全面且完整。设计马拉松作为一种激发学生设计协作的教学手段，目的就是在所限定时间内提出初步解决方案，在过程中鼓励各团队介绍自己方案，然后根据可行性、传播性等标准对进行点评与进一步学习。此外，设计马拉松也强调动手，以解决实际问题为目标，基于项目式学习、探究式学习等手段，为不同领域的设计学员打造特色设计课程。

二、提升同学们的学习能动性

过去，学生在自己院校内的可比对象只有身边同学们，很难会有机会进行跨校学习。设计马拉松的组队来自于打通后的跨校成员，会自然形成良好的竞争机制。因为有竞争就有比较，参与课题的国内外学生可透过相互学习比较的过程产生积极向上的态度，有效打破同学们在其自身院校学习期间养成的舒适圈，此外更能发现不少学员在进入队伍后的心态有所改变，从参与团队设计项目过程中产生强大的团队合作意愿。跨校工作坊的学习方式让来自于不同院校的师生们打散进入课题组，让项目团队的组成具备足够多样性，因此学生们在参与学习的过程中可大幅提升自身荣誉感及参与度，并加速学员们的主观能动性。

三、更好地融入国际语境下的设计教学

跨文化的设计问题很少会有单一答案，多数情况下的解决手段会按照地区文化的不同产出不一样的设计方案。在学校里的学习也如是，学生们仅凭各自文化的视角与经验很难解决全球性的设计问题。设计马拉松使得完全不同地区的设计学生们在跨文化小组中相互学习，从全新角度去理解全球性事务，在加强熟练彼此之间设计技能的同时，学员们也被自然的融入到国际化的设计语境中。在建立团队合作的密切关系之际，有助于发挥同学们之间的同理心，以至于更好考虑到具备多样性与全球化的设计解决方法。此外，由于指导老师来自于全球院校，透过英语的教学和工作坊汇报，可帮助跨国老师与同学们了解其自身与队友间的文化差异，透过全球化的协同设计行动，让设计产出的过程当中更为宏观而且覆盖全面。

Through cutting-edge teaching methods and design tools, Design Day Marathon promotes students to quickly integrate into interdisciplinary knowledge learning, and transforms design teaching into a "learn first, then teach" model through research methods different from traditional ones. Its three purposes are:

1. Explore unconventional design teaching models

Unlike the output of general design courses, the Design Day Marathon takes a very short time to complete the design content produced by a semester. The design course in the past semester has been four months, which includes lengthy design research, design drafts, user research, design results and so on. Students spend a lot of time on design tasks, so they have a looser attitude towards course output, which also leads to the end of the semester is not as comprehensive and complete as expected. Design Day Marathon, as a teaching method to stimulate students' design collaboration, aims to propose preliminary solutions within a limited time, encourage each team to introduce their own solutions during the process, and then evaluate and further study based on criteria such as feasibility and dissemination. In addition, the Design Day Marathon also emphasizes hands-on, aiming to solve practical problems, based on project-based learning, inquiry-based learning and other means, to create characteristic design courses for design students in different fields.

2. Improve students' learning motivation

In the past, students were only comparable to their classmates in their own schools, and it was difficult to have the opportunity to study across schools. The team of the Design Day Marathon comes from the cross-school members after getting through, which will naturally form a good competition mechanism. Because there is competition, there are comparisons. Students at home and abroad who participate in the project can develop a positive attitude through the process of mutual learning and comparison, which can effectively break the comfort zone developed by the students during their studies in their own institutions. In addition, they can discover a lot of After entering the team, the mentality of the trainees has changed, and a strong willingness to work as a team emerges from the process of participating in the team design project. The learning method of the cross-school workshop allows teachers and students from different institutions to break up into the research group, so that the composition of the project team has sufficient diversity, so students can greatly enhance their sense of honor and participation in the process of participating in learning degree, and accelerate the subjective initiative of the students.

3. Better integration into design teaching in an international context

Cross-cultural design problems rarely have a single answer. In most cases, the solution will produce different design solutions according to different regional cultures. The same is true of learning in school, where it is difficult for students to solve global design problems based on their own cultural perspectives and experiences. The Design Day Marathon enables design students from completely different regions to learn from each other in cross-cultural groups and understand global affairs from a new perspective. While strengthening their design skills, students are also naturally integrated into international design. in context. When building a close relationship of teamwork, it helps to develop empathy among the students, so as to better consider the design solutions with diversity and globalization. In addition, since the instructors come from universities around the world, English teaching and workshop reports can help multinational teachers and students understand the cultural differences between themselves and their teammates. The process of outgoing is more macro and comprehensive.

马拉松每年的主题有什么特殊之处？/ What is so special about the annual theme of the marathon?

设计马拉松的主题年年都和国际发生的重大事件绑定，其目的是希望老师与学员们能够更关注当下的社会发展。这些主题从适老化改造、数字鸿沟消除、疫情期间生活与学习到社会福祉的可持续发展，无一不和热点的趋势与全球动态产生强关联。

The theme of the Design Day Marathon is tied to major international events every year. The purpose is to hope that teachers and students can pay more attention to the current social development. These themes range from age-appropriate transformation, closing the digital divide, living and learning during the pandemic, to sustainable development of social well-being, and all trends and hotspots are strongly linked to global dynamics.

设计马拉松工作坊与传统工作坊有何不同？/ How is a Design Day Marathon workshop different from a traditional workshop?

“马拉松”顾名思义就是个竞赛，与来自国内外的师生组队参赛，透过竞争机制来执行所交付的设计任务。在设计马拉松的组队中，由于指导老师来自于国内外优秀院校，学员的构成也是从不同优秀高校里精挑细选，这样的国际化设计团队的安排，自然会形成良好的内部竞争机制。有竞争就有比较，设计马拉松透过竞赛形式的安排，打破了多数同学们在其本校学习的舒适圈，让参与活动的学生们能够在具备竞争性的设计过程中产生积极的动力，并让整个设计环节充满赛事过程中的趣味性。

不同于7天工作坊或14周设计课程，设计马拉松工作坊提供了一个适中的，近一个月的设计挑战，实施节点包含开题、中期及最终答辩，其过程也参照本科毕业设计指导环节的结构来规划。简而言之，设计马拉松工作坊是一个具备传统毕业设计全流程的设计挑战，因其时间紧凑，学员们必须在一个月内产出等同毕业设计的成果，这也成为执行过程中学员们所需面临的最大挑战。此外，设计马拉松的合作对象来自于国内外高校的同学，这样既能在跨文化的语境里面彼此熟悉，也能激励学员们更加努力地代表自己所属院校，给共同产出的优秀设计成果一起努力。

"Marathon", as the name suggests, is a competition. Teams of teachers and students from home and abroad will participate in the competition, and the assigned design tasks will be executed through the competition mechanism. In the Design Day Marathon team, since the instructors are from excellent colleges and universities at home and abroad, and the composition of students is also carefully selected from different excellent colleges and universities, such an international design team arrangement will naturally form a good internal competition mechanism . If there is competition, there will be comparison. Through the arrangement of competition, the Design Day Marathon breaks the comfort zone of most students in their own school, so that the students participating in the activity can generate positive motivation in the competitive design process, and let the students participate in the competition. The whole design process is full of fun during the competition.

Different from the 7-day workshop or the 14-week design course, the Design Day Marathon Workshop provides a moderate, nearly one-month design challenge. The implementation nodes include question opening, mid-term and final defense. The process also refers to the structure of the undergraduate graduation design guidance link. to plan. In short, the Design Day Marathon workshop is a design challenge with the whole process of traditional graduation design. Due to the tight time, the students must produce the results equivalent to the graduation design within one month, which has also become the focus of the students during the implementation process. biggest challenge to face. In addition, the partners of the Design Day Marathon are students from colleges and universities at home and abroad, so that they can not only get acquainted with each other in a cross-cultural context, but also encourage the students to work harder to represent their own colleges and universities, and contribute to the excellent design results jointly produced work together.

设计马拉松工作坊在课题命题上有什么举措？/ What measures does the Design Day Marathon Workshop have on the topic proposition?

马拉松每年的主题都和当下社会需求相关，其目的是希望学员们能够更为关注社会与国际大趋势。过去活动中所关注的主题从适老化改造、数字鸿沟消除，到疫情期间的线上生活与学习，无一不和当时的社会动态产生强关联。此外，围绕着每年主题的设计子课题也尽可能触达到企业的需求，由指导老师们所提出的课题中，能看到不少和企业绑定的合作实题，这可以帮助学员们将其设计动力转换至未来到该企业实习与工作的动力。并且在短时间之内落实设计教育的诉求，为社会提供更具有创新与实际价值的设计服务。

The theme of the marathon every year is related to the current social needs. The purpose is to hope that the students can pay more attention to the social and international trends. The topics of concern in past events, ranging from aging-appropriate transformation and elimination of the digital divide, to online living and learning during the epidemic, are all strongly related to the social dynamics at that time. In addition, the design sub-topics around the annual theme also meet the needs of the enterprise as much as possible. Among the topics proposed by the instructors, there are many practical cooperation problems tied to the enterprise, which can help the students to put their The power of design is transferred to the power of internship and work in the company in the future. And in a short period of time to implement the demands of design education, to provide the society with more innovative and practical design services.

设计马拉松的重要合作机构有哪些？/ Who are the important partners of the Design Day Marathon?

联合国教科文组织国际创意与可持续发展中心、中国教育网络电视台、凤凰网、北京国际设计周、北京设计学会、美啊

International Center for Creativity and Sustainable Development under the auspices of Unesco, China Education Television, Phoenix net，Beijing Design Week，Beijing Design Society，Meia

设计马拉松的重要合作院校有哪些？/ Who are the important partner schools of Design Day Marathon?

意大利米兰理工大学设计学院、意大利米兰语言和传播自由大学、美国加州大学河滨分校、西班牙赫罗纳大学媒体学院、韩国国民大学技术设计研究院、韩国祥明大学公共设计中心、澳大利亚科廷大学设计与建筑环境学院、匈牙利佩奇大学建筑学院、泰国宋卡王子大学数字媒体系、马来西亚多媒体大学、印尼建国大学设计学院、台湾中原大学商业设计系、澳门理工学院艺术高等学校、广州美术学院工业设计学院、北京航空航天大学机械学院工业设计系、北京邮电大学数字媒体与设计艺术学院、西南交通大学建筑与设计学院、中央音乐学院、北京工业大学艺术设计学院、北京信息职业技术学院、北京印刷学院、丽江文化旅游学院、鲁迅美术学院、南京信息工程大学艺术学院、南京艺术学院工业设计学院、南开大学文学院、四川大学艺术学院、天津美术学院动画艺术系

Politecnico di Milano，Libera Università di lingue e comunicazione IULM MILANO，University of California, Riverside，School of Media, University of Girona, Spain，Kookmin University Institute of Technology Design，School of Design and Built Environment, Curtin University, Australia; School of Architecture, University of Pecs, Hungary; Department of Digital Media, Prince of Songkla University, Thailand; School of Industrial Design, Guangzhou Academy of Fine Arts, Department of Industrial Design, School of Mechanical Engineering, Beihang University, School of Digital Media and Design Art, Beijing University of Posts and Telecommunications, School of Architecture and Design, Southwest Jiaotong University, Central Conservatory of Music, School of Art and Design, Beijing University of Technology, Beijing Information Vocational Technology College, Beijing Institute of Graphic Design, Lijiang Institute of Culture and Tourism, Luxun Academy of Fine Arts, School of Art of Nanjing University of Information Technology, School of Industrial Design of Nanjing University of the Arts, School of Literature of Nankai University, School of Art of Sichuan University, Department of Animation Art of Tianjin Academy of Fine Arts

设计马拉松的参与学生分布哪些国家地区？/ Which countries are the participating students of the Design Day Marathon?

主要分布12个国家，包括：中国、意大利、美国、英国、澳大利亚、加拿大、瑞典、韩国、俄罗斯、泰国、马来西亚、印尼

Mainly distributed in 12 countries, including: China, Italy, the United States, the United Kingdom, Australia, Canada, Sweden, South Korea, Russia, Thailand, Malaysia, Indonesia

我如何访问设计马拉松的官网相关活动网站？/ How do I access the Design Day Marathon's official website related event website?

设计马拉松官网 / Design Day Marathon official website： https://www.designmarathon.cn/

设计马拉松油管频道 / Design Day Marathon YouTube Channel： https://www.youtube.com/c/DesignMarathon

2021年设计马拉松即兴直播间（美啊）/ 2021 Design Day Marathon Impromptu Live Room (Meia)： http://meia.me/course/170175

2020年设计马拉松即兴直播间（美啊）/ 2020 Design Day Marathon Impromptu Live Room (Meia)： http://meia.me/course/169968